Which CEO has the most influence when it comes to social media?
Warren Buffett? Nope. Michael Dell? Not a bad guess, I suppose. Twitter’s Dick Costolo? He’s up there. AOL’s Steve Case? Good try. Richard Branson? You’re getting warmer.
Facebook’s Mark Zuckerberg? According to this study, he doesn’t even make the top fifty.
Don’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.
Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network?
Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent).
We’ve been here before: CEOs don’t do social.
And, despite the massive growth in social networking over the past few years – 2012 was the biggest year that the social world has ever seen – that attitude doesn’t appear to be changing.
In 2010, just 16 percent of CEOs worldwide had a presence on one or more social media sites. Two years later, that number is up a whisker to 18 percent.
Hooray?
Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers?
But this is just the very tip of the iceberg – CEOs expect their use of social media to more than triple in the next five years, rising to 57 percent of all chief execs.
Did you know that more than three quarters (77 percent) of customers have said that they would buy more from their favourite brands if the company’s CEO was tweeting?
It’s a no-brainer. CEOs and other business leaders who show that they both understand and embrace modern technologies set a fine example to their workforce and their consumers. Plus, they’ll position themselves to be better informed about what social media can do for their organisation and whether their employees are using these tools productively (or simply wasting time).
So why is study after study showing CEOs being so frustratingly reluctant to get on board?
Tap into our vast network of talented social media pros.
Post a risk-free job listing
Shea Bennett
Editor
Allison Stadd
Contributor
Lauren Dugan
Contributor
Nadine Cheung
Editor, The Job Post
home | site map | advertising/sponsorships | about | careers | contact us | help
courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions
terms of use | privacy policy
Copyright © 2013 Mediabistro Inc. call (212) 389-2000 or email us
