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Posts Tagged ‘social media referrals’

Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic

Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic

Facebook drives more than a fifth of all social media referral traffic to websites.

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Facebook: 22.36% of Social Referrals in September (Pinterest: 5.52%, Twitter: 0.88%)

Facebook: 22.36% of Social Referrals in September (Pinterest: 5.52%, Twitter: 0.88%)

Facebook’s share of social referral traffic fell slightly in the third quarter of 2014 but the platform still accounts for more than one in five of every social website visit, reports Shareaholic.

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Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS]

Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS]

Facebook’s slice of the social referral traffic pie got a little bit bigger last month, with the giant now accounting for almost one quarter of all social website visits, reports Shareaholic.

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Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Both Pinterest and Tumblr have driven more referral traffic to websites than Twitter in the first six months of 2014, with Twitter a distant fourth behind these two social platforms and the all-powerful Facebook, reveals data from StatCounter.

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Facebook Drove 21% Of All Social Referral Traffic In March (Pinterest 7%, Twitter Just 1%) [STATS]

Facebook Drove 21% Of All Social Referral Traffic In March (Pinterest 7%, Twitter Just 1%) [STATS]

Facebook accounted for one in every five social media referrals in March 2014, a percentage point gain of almost six percent since December of last year, reveals new data from Shareaholic.

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Twitter Referral Traffic Fell 4.31% In The Last 3 Months (Facebook +48%, Pinterest +30%) [STATS]

Twitter Referral Traffic Fell 4.31% In The Last 3 Months (Facebook +48%, Pinterest +30%) [STATS]

What’s going on with Twitter?

Following news that Twitter’s user base grew just 2 percent in the last 6 months of 2013, new data from Shareaholic has revealed that Twitter accounted for just over 1 percent of social media referral traffic in Q4 of last year, a decline of 4.31 percent (0.05 percentage points) overall from September.

Facebook, meanwhile, drove more than twice the referral traffic of the seven other top social media sites combined, with a 15.44 percent December share, up from 10.37 percent in September.

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Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY]

Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY]

Adobe has released its first annual Social Media Intelligence report, which examines paid, earned and owned social media trends across the top platforms.

The study has a wealth of data, but particularly of note for brand marketers is how the main channels divvy up the share of referral traffic to retail websites. As you would imagine, Facebook still dominates overall in percentage of visitors, but its position is on the decline. And it’s Pinterest and Twitter that are gobbling up the spoils.

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LinkedIn Beats Facebook And Twitter As Top Source Of Visits For Corporate Websites [STUDY]

LinkedIn Beats Facebook And Twitter As Top Source Of Visits For Corporate Websites [STUDY]

LinkedIn is far and away the biggest source of social media traffic to corporate websites, but Twitter is playing an increasingly important role, largely at the expense of Facebook, whose share has dropped sharply from two years ago, reveals a new study.

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Twitter Drives More Traffic To The Guardian Than Any Other Social Media Platform

Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.

10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.

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Social Media Drives Less Than 3% Of Retail Website Traffic [STATS]

Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?

Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.

But what about social media? That, too, has been repeatedly pitched as the “saviour” of retail, albeit now in its online flavour. So how much referral traffic are platforms such as Facebook and Twitter generating for your favourite online stores?

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