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Posts Tagged ‘social media spend’

70% Of Marketers Plan To Spend More On Social Media This Year [STUDY]

How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year?

If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.

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Marketers Spending More On Facebook, LinkedIn Over Twitter, Pinterest, Says Poll [STUDY]

Where is your company investing in social media over the next year?

According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.

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55% Of Advertisers Are Spending More On Social Media In 2013 [STUDY]

The majority of U.S. marketers say that they plan to spend more on mobile and social media marketing in 2013, reveals a new study from the Association Of National Advertisers.

In their 2013 Q1 Member Benchmarking Survey, the ANA discovered that 55 percent of advertisers will increase their social media expenditure this year, while 45 percent will spend the same.

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