Did you know that in 2012, 63.2 percent of internet users visited a social network at least once a month, and that already sizeable number is expected to continue to rise over the coming years?

Social media is huge, and it’s huge everywhere. Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram are all massively popular around the globe, and even in territories where they are actively banned, many people will find a way to connect. And if and when those walls eventually come down, the rise of social networking will take another massive leap forward.

Bottom line? Social is big now, but we’re only scratching the surface – you just wait until the end of the decade.

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More than six in ten (62 percent) online citizens around the world use the internet for social networking, reveals a new study from independent market research company Ipsos.

Social media is most popular in Indonesia, where 83 percent engage, ahead of Argentina (76 percent) and Russia (75 percent). However, while these findings are impressive, social networking usage continues to lag behind email in every country, with a heady 85 percent of those polled favouring the electronic messaging service as their top online activity.

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