When you’re fortunate enough to find yourself on vacation, how do you tell others about your trip?
Facebook? Text message? Skype?
Or perhaps you’d rather keep it to yourself. All of these options are, of course, popular (in varying degrees) in these heady days of 2013, but what about the good, old-fashioned postcard, that bastion of holiday communication since, well, 1840, according to Wikipedia?*
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Despite a downturn in the global economy, just one in five respondents to a recent survey said that they have travelled less for business since 2008, and 85 percent said that they find business travel more enjoyable today than they did five years ago.
So what’s changed? Certainly, the ability to interact with travel brands via platforms such as Twitter and Facebook has empowered the business traveller to make better decisions whilst planning their trip. More than eight out of ten (85 percent) business travellers said that they would follow a travel brand on social media to learn more about travel deals (61 percent), other travellers’ experiences with that brand (29 percent) and to stay updated on the brand’s latest news (28 percent).
Are you a travel junkie?
Here’s a tool you’ll be interested in: Tweeted Trips, a free app that lets you share your travels in detail with your social network, without the need for expensive GPS equipment.
The social travel revolution is a well-documented one, as airlines, cruises, and hotels are using social media more than ever before, and receptive travelers are right there alongside them.
As Shea has reported, social travel revenue has grown 103% – (compared to regular travel’s 4.03%) – and 40% of travel companies now rate social media as increasingly important in connecting tourists with their business.
Media Mosaic, a travel-focused digital marketing agency, assembled the following infographic to provide a bird’s eye view of the largest travel brands’ presence on Twitter, Facebook, YouTube, and LinkedIn along with, where available, their TripAdvisor ratings.
Social media is making the world seem just that little bit smaller.
Social travel revenue has seen a huge growth increase of 103 percent – which dwarfs regular travel’s 4.03 percent growth rate – and 40 percent of travel companies now rate social media as increasingly important in connecting tourists with their business.
Today’s social traveller is savvy, using platforms such as Twitter and Facebook, plus hotel and restaurant reviews, to update their itinerary on the fly, and they won’t hesitate to switch allegiances or change their plans altogether. Conversely, social travellers who are highly satisfied will engage with the top travel brands and share their positive experiences with their friends and followers, boosting brand awareness, website traffic and sales.
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Shea Bennett
Co-editor
Mary Long
Co-editor
Allison Stadd
Contributor
Lauren Dugan
Contributor
Nadine Cheung
Editor, The Job Post
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