For the first time in history, Instagram saw more daily users in the United States accessing its app on mobile than Twitter did. The month of August saw nearly half a million more users augmenting their photos with sepia-toned and retro lenses than sending 140 character messages every day.
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We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
New stats for the month of February show that Pinterest – which is just two years old and only hit mainstream a few months ago – has surpassed Twitter in blog traffic referrals.
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Twitter’s Chief Revenue Officer Adam Bain spoke at Business Insider’s Ignition conference on Wednesday in New York, and gave the audience some insight into the current state of the business side of Twitter.
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In his “State of the Union” address to San Francisco journalists Thursday afternoon, Twitter CEO Dick Costolo gave some serious insight into where the company stands and where it’s going in the future.
Besides announcing that they have now surpassed 100 million active users, Costolo took some time to highlight some other interesting Twitter facts.
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The airline industry is one of the most active on Twitter. They’ve been using Twitter for customer service, branding and promotions for years now. A data company which examines the social media impact of travel brands has released the first monthly Twitter infographic looking at how airlines actually use Twitter, and which ones are doing it best.
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In honor of a stellar Q1, the Twitter PR account has tweeted some pretty cool stats showing just how much growth Twitter has seen in recent months. And the coolest stat? There are now 155 million tweets being sent out into the ether every single day.
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When Twitter announced changed to its API last week – and effectively told developers to stop making Twitter clients – they claimed that 90% of Twitter users access official Twitter apps each month. However, marketing company Sysomos questioned this figure, which contrasted with their earlier findings that the majority of Twitter users access Twitter through third-party clients. So, how many people really use Twitter.com, and what do the numbers mean?
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Happy birthday Twitter! It’s five years ago this week that a small team of developers and creative types started working on Twitter. Although, as we know, it was called “Twttr” back then. In celebration of its fifth birthday, Twitter has released some very interesting stats about where it was back then, and where it is now.
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Stats lovers, this one’s for you: HootSuite has upgraded its dashboard to include some pretty powerful analytics and customizable reports. Called the HootSuite Social Analytics, this new addition will make measuring your social media impact easy to visualize and share.
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Twitter is unofficially officially half as big as Facebook now. 
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