A Twitter chat is a fantastic way for brands to build a solid relationship with their audience. It’s typically an hour-long discussion via Twitter about a topic that is relevant to both the chat host and participants– anything from what it’s like to go to university for the first time to a new album from a celebrity rap artist.

But it’s not enough to choose a topic and time and let loose on Twitter. A great chat takes planning, organization and – possibly the most important – follow-up.

I’ve been an active participant in a number of Twitter chats, and I’ve noticed that some things work… and some things flop. Here are ten ways to make sure your next Twitter chat is one that works!

Read more

Everybody knows it: the holidays are stressful.

Maybe even the most stressful time of the year.

Wonderful, schwonderful. Nothing’s bright and merry about your teenage cousin getting bombed on wine spritzers and throwing up all over your grandmother’s antique tablecloth, while your sister’s kids play “who’s under the table?” for three hours and the dog keeps nosing your crotch.

Read more

One of the under-utilized benefits of Twitter is its facilitation of saving money.

Twitter can make coupon clipping, deal sleuthing and budgeting a lot quicker and simpler.

With the holiday shopping season underway, now’s as good a time as any to share a few tips for using Twitter to save money.

Read more

Everyone does it.

You misspell a word and press “Send” too quickly; you’re a social media manager for a brand and you tweet something personal to the company’s thousands of followers; you send a tweet that was meant to be a DM.

It happens, and it’s not the end of the world. But it’s always smart to keep apprised of the potential Twitter traps to avoid, and prepare a game plan for when you do mess up.

Here are three common Twitter goofs. Before you panic, we’ll also help you out with a few damage control tactics.

Read more

The more popular Twitter becomes, the better it becomes for job seekers. As more people flock to sign up, more employers realize how useful Twitter is for recruitment, more colleges provide job-related resources on Twitter, and more success stories are born each day.

If you’re looking for a job, here are three simple tips to help you leverage Twitter to find success.
Read more

Many businesses are already on social media, but they’re tweeting without a roadmap. Developing a strategy for all of your tweets, status update, customer service, monitoring efforts and more can be time-consuming and expensive – if you don’t have the resources to create your own strategy, here’s one that’s been created for you.
Read more

If you’ve ever spoken at a conference, or even just attended one, you know what a great opportunity it is for building connections – on and offline. Speakers especially have the opportunity to come away with hundreds more social connections, including brand new Twitter followers.

But how do you maximize the impact of your speaking engagement on Twitter? We’ve got nine tips for you below.
Read more

Filling out your Twitter bio isn’t as easy as it sounds. For many people, describing themselves can be even harder than public speaking.

Your Twitter bio is an important part of how you identify yourself, though, so you’ve got to give it a little thought if you want to attract the right followers and connect with the right accounts. Here are five types of phrases you should avoid in your bio if you want to leave a good impression.
Read more

Twitter is a powerful tool for information curation and following the latest breaking stories – but it can get a bit noisy in there if you don’t know how to filter.

Here are a few tips and tricks to reduce the noise on your Twitter feed, so you can focus on the tweets that you care about most.
Read more

Some of the most popular sports in North America are weeks away from getting starting, with professional football leading the way with college football and college basketball close behind. It is as best a time as any for players to be urged to review Tennessee basketball’s 50 tips for tweeting athletes.
Read more