A Twitter chat is a fantastic way for brands to build a solid relationship with their audience. It’s typically an hour-long discussion via Twitter about a topic that is relevant to both the chat host and participants– anything from what it’s like to go to university for the first time to a new album from a celebrity rap artist.

But it’s not enough to choose a topic and time and let loose on Twitter. A great chat takes planning, organization and – possibly the most important – follow-up.

I’ve been an active participant in a number of Twitter chats, and I’ve noticed that some things work… and some things flop. Here are ten ways to make sure your next Twitter chat is one that works!

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When it comes to college orientation, gone are the days of packing lists scribbled on notebook paper and name games played sitting cross-legged in a circle.

Many universities have taken to social media as an effective communication tool with current students and prospectives alike.

An upcoming case in point: NYU is welcoming its class of 2017 with an hour-long Q&A Tweetcast this Sunday night, July 14 at 8 p.m. EST.

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Nestivity, a community engagement tool that enables you to organize Twitter conversations into structured “nests,” has rolled out its latest addition: a multimedia Twitter chat vehicle called Tweetcast.

Brands and individuals can now share a wide variety of media content in real time as they conduct live chats on Twitter.

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During tonight’s LA Dodgers vs. New York Yankees game at 7:05 p.m. EST, there will be as much game-time entertainment online as on the field as 85-year-old Vin Scully takes over the Dodgers’ Twitter account for his first live tweetcast.

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We all have that person who is just impossible to buy for. Either they already have everything or maybe you just don’t know them well enough to know what kind of fun gift they’d enjoy. And you can’t ask – that’s tacky.

Well, if they tweet you can find something that’s very “them.” So very them, in fact, they’ll wonder how you knew to buy it. But don’t give away your secret, just smile evenly and maintain eye contact for a full five minutes.

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Unsure of who to vote for in tomorrow’s U.S. Presidential election? Well, as we mentioned before: you are what you tweet! And Tweetcast may just know your mind better than you do!

Either way, it claims to predict how you’ll vote based on your tweets.

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The CIA operatives in the USA Network show Covert Affairs are turning Twitter into an internal communications feed, running a mission to Budapest 140-characters at a time. In an innovative merger of TV and Twitter, you can follow along with the characters from Covert Affairs as they tweet an alternative plotline to the show’s main story as it unfolds weekly.
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