Posts Tagged ‘twitter acquires’
Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.
One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.
Are you still using Posterous, the once-popular blogging platform that was acquired by Twitter in March of last year?
Even after we told you that the inevitable risk of closure meant that it was a really good idea to export your Posterous posts and start using another blogging platform back in December? And how Posterous had stopped accepting new sign-ups last month (which is and always has been startup shorthand for “KILL… ME…”)?
Well, you’re tenacious, we’ll give you that. But time is running out. Posterous have announced that they’re closing their blogging service for good on April 30, 2013, which means you have a little over two months to get your content off there and on to somewhere else.
Twitter has acquired Bluefin Labs, the social analytics company that tracks what consumers say about the shows and commercials they watch on TV and shares that data with marketers, agencies and TV networks.
In their own words, this purchase clearly reflects Twitter’s continuing “commitment to the social TV market” and builds on their partnership with Nielsen and the recently-announced Twitter TV Rating.
In what could be the clearest indication yet of their growing interest in mobile, Twitter has acquired Crashlytics, the “powerful, yet lightest weight crash reporting solution”, for an undisclosed sum.
This follows the announcement of video-sharing app Vine last week, which launched to some fanfare.
The good news for existing fans of Crashlytics? It looks like Twitter has promised to leave them alone, with the Crashlytics’ blog reporting that development will continue “unabated”.
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