Twitter announced yesterday afternoon that it has acquired a little-known scalable computing startup called Ubalo.
Founded in 2011, Palo Alto-based Ubalo simplifies large-scale computing, enabling its users to write just the code they need for analysis or processing without worrying about the complexities of integration and scaling.
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What can your business do in just 140 characters?
That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.
Last week we reported that Twitter client favourite TweetDeck was in trouble after failing to file company business accounts in September and December of last year. Because of the delay the company was fined a total of £750.
Well, things have taken a turn for the worse as Twitter have now been sent a letter by regulators warning of TweetDeck’s impending closure.
Last week Twitter UK unveiled first-year profits of £16,500, which covered the British subsidiary of Twitter, Inc’s first seven months of existence between June 1, 2011, and December 31, 2011.
One problem: Twitter UK was late with the filings, which means they’ll likely have to pay a fine. Assuming they cough up, no real damage done.
But another UK Twitter company is now so late with their business accounts that they risk being struck off entirely. And that company is TweetDeck.
Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.
Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.
Twitter has maintained its position as the most popular social networking site for U.S. financial institutions, says a new study.
In its Social Media Leaders report, Corporate Insight discovered that at the end of 2011, some 92 percent of the financial companies tracked had a presence on Twitter, up from 51 percent in 2010.
Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.
Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.
A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.
In recent weeks we’ve seen a lot of information analyzing how small businesses are using Twitter and Facebook, sometimes with conflicting results. For example, while some studies suggest that just 10 percent of small businesses are using Twitter, others are reporting that 60 percent are finding Twitter effective for marketing and customer engagement.
Well, brace yourselves, as this new study from SocialStrategy1 and OfficeArrow is going to make those waters even murkier, as it suggests that while 88 percent of small business owners believe that platforms such as Twitter and Facebook do or will impact their bottom line, a full two-thirds (67 percent) won’t be making additional investments in their social media marketing in 2012.
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