SocialBro, an expansive Twitter dashboard tool, is kicking things up a notch with a brand new “Tweet Analytics” tool unveiled this week.

For the first time, SocialBro lets you measure the impact of the actual content you share on Twitter, improving the effectiveness of your messages.

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After Google announced it would be shutting down its uber-popular Google Reader feed aggregator this summer, feed-reading apps have been gunning to claim those lost Readerites for their own user base.

The most popular straight-up Google Reader replacement is Feedly, with other content aggregators such as Flipboard and Pulse offering users easy import of their Google Reader RSS feeds plus more – super-integrated social sharing, save-for-later functionality, content discovery.

In that second category, wishing to provide people an RSS reader that does more than just import your favorite feeds, is MyBucketz.

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Neatly, an app developed by Cairo-based F16Apps, upends the normal Twitter user experience by changing your timeline from time-based into interest-based.

The idea behind Neatly is to make Twitter as organized and customized for each user as possible, weeding out irrelevant tweets and highlighting what’s important based on your social preferences and interests.

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A new online application called “Where Does My Tweet Go?” lets you examine exactly how a tweet spreads through Twitter.

The service, still in beta and created by information architect Benoît Vidal along with the team at MFG Labs in France, uses a visual algorithm to illustrate how your messages spread among both your followers and strangers.

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Have you used Readability?

It’s a free web and mobile app that turns any web page into a clean, comfortable reading view.

Twipster is like Readibility, specially for Twitter.com. Here’s what it looks like, and why you should try it out.

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One of the ways to get the most out of your time on Twitter is by utilizing Advanced Search.

When you use Twitter as a search engine, you put yourself on the power end of the data firehose, rather than in its direct path, sputtering among the hundreds of tweets you see streaming past.

A great tool I just came across that kicks Twitter’s search function up a notch is called NeedTagger.

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If you’ve ever wished you could hear the trite phrase “There’s an app for that” in response to the matter of being able to quickly and actionably extract the most tweetable content from an article or post, start counting your lucky stars.

Paul Ford, former web editor of Harper’s, created a free web extension called SavePublishing.

Here’s how it works.

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There are lots of valuable tools that help maximize the role of social media in events, from Livefyre NewsHubs to Google+ hangouts to chatter tracking tools like Hashtracking and Storify.

Spanish startup Tweet Category is throwing another one in the mix, with the launch of their spiffy new iPad app that generates customized Twitter reports for events, measuring complete statistics for tweets and hashtags, including user influence, engagement, reach and more.

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Tweets that you see that you want to save for the future, whether to give the linked-to article a deeper read or to remember what the tweeter said about a certain subject, you can simply favorite.

Then you can access all your favorites right from your Twitter profile. Which is great.

But what about if you want to save a record of any specific recommendations your tweeps make, and any recommendations that you make? Wouldn’t it be useful to have a single place to store all these nuggets of information, kind of like Evernote or Springpad or Pocket, but instead of for bookmarks and notes, for personalized recommendations of cool stuff to do, see, and read?

Enter: Awessome.

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Social media can be a time-suck.

You’re working away on a report, then the urge hits to check Facebook or Twitter. You minimize your work window, then next thing you know, two hours have passed and you’ve liked 25 photos and favorited 12 tweets – but made no progress on your presentation.

That’s where TapSocial comes in.

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