Posts Tagged ‘twitter demographics’
Demographics Pro is now available as a free HootSuite app, offering audience and demo insights directly in your dashboard.
Demographics Pro is basically the Twitter equivalent of Nielsen ratings, analyzing your followers’ gender, age, marital status, income, occupation, race, religion, language, likes and interests, location by country/state/city, and brand affiliation. And now it’s available for free through HootSuite.
Twitter is very much a worldwide phenomenon with a growing presence in almost every major country in the world, and this dynamic audience is reflected in the platform’s language breakdown. As you might imagine, English is the number one language on Twitter with a 34 percent share, but what about the rest of the world?
Yesterday we presented a visual that noted how the U.S. ranked only 8th in Twitter penetration by population, well behind first-placed Saudi Arabia.
However, there are far more internet users (and people) in the States than there are in the KSA, and the USA is comfortably Twitter’s most important region in terms of total number of active tweeters.
More than half of young adults aged 18-34 in the United Kingdom use their smartphones for the majority of their social media use, compared to less than one third of 35-54 year olds, reports a new study.
Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
Pew Internet have updated their data that shows who is using Twitter and other social media sites. As we noted yesterday, 18 percent of online U.S. adults are now active on Twitter, up a full two percentage points from February of this year, and more than double Twitter’s total user base in November 2010.
But who are these people? According to Pew’s findings, the typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.
Skillful social listening is all about tuning into your audience and adjusting your social strategy according to your followers’ and prospects’ interests, affinities, and demographics.
Demographics Pro, by the folks at Schmap, offers deep insight into your Twitter following that can have a major impact on the effectiveness of your social marketing efforts.
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