Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
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Pew Internet have updated their data that shows who is using Twitter and other social media sites. As we noted yesterday, 18 percent of online U.S. adults are now active on Twitter, up a full two percentage points from February of this year, and more than double Twitter’s total user base in November 2010.
But who are these people? According to Pew’s findings, the typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.
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Demographics Pro, by the folks at Schmap, offers deep insight into your Twitter following that can have a major impact on the effectiveness of your social marketing efforts.
Did you know that the black community indexes significantly higher than other groups in terms of Twitter use? 26% of black Internet users are active on Twitter, compared to 14% of whites and 19% of Hispanics. Interesting, no?
The folks at The Root think so – and they’ve created The Chatterati as a result. It’s the first-ever digital tool that tracks what is trending with Twitter’s black audience in real-time.
Who is the average Twitter user?
According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.
Did you know that close to nine in ten Twitter users in the UK also own a smartphone, with the iPhone the most popular handset?
This of course perfectly illustrates the instant and “always-on” nature of everybody’s favourite micro-blogging social network, and, on its seventh birthday, Twitter’s looking as good as ever, with its growing status amongst young and affluent social networkers in the key under 25s demographic ensuring that the future of Twitter looks very bright indeed.
Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter, with the social micro-blogging network continuing to be popular with black and hispanic users, adults aged 18-29 and folks who live in urban areas.
But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?
Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year.
Indeed, that same study suggested that Twitter now has a heady 288 million active profiles, with the micro-blogging network boasting a commanding presence in almost every major country around the globe.
Pew Internet have updated their annual look at who is using Twitter and other social media sites. You may recall that last year 15 percent of online adults were using everybody’s favourite micro-blogging social network, a small rise from 13 percent in 2011.
And in 2013? 16 percent of internet users are active on Twitter, and the service still skews favourably towards black and hispanic users, adults aged 18-29, and folks who live in urban areas.
Earlier today we looked at an infographic from Ignite Social Media that provided a detailed look at the state of social networking in 2012, including some interesting data about the fastest-growing platforms, which pegged Twitter right at the top of the pile.
Ignite have published all of their research that led to the creation of this visualization and it’s overwhelming in its detail. In this article we’ll take a closer look at the Twitter statistics, which includes search traffic, top countries and cities, gender and age demographics, and more.
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