Posts Tagged ‘twitter earnings’
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Google earned more than half of the $8.8 billion spent worldwide by advertisers on mobile internet ads in 2012, giving the search giant a 52.36 percent share of global ad revenue.
This year, both the global mobile ad market and Google’s share therein is expected to almost double, with eMarketer forecasting mobile internet ad revenues of $8.85 billion for Google in 2013 from $15.82 billion overall, far ahead of second-placed Facebook, which is tipped to earn $2.04 billion (12.9 percent share).
One of the most effective – and lucrative – advertising products on Twitter is the Promoted Trend, which allows brands to dominate the Trending Topics on Twitter with a hashtag or phrase that sits right at the top of the list, thus guaranteeing high visibility and, one would assume, clicks.
This prominence comes at a price – back in February, the cost of a Promoted Trend on Twitter in the U.S. was hiked to an eye-opening $200,000. For one day. This is all relative, of course. There are more users of Twitter in the U.S. than in any other country, so they can charge more. A 24-hour Promoted Trend in the UK costs around £20,000, simply because, proportionately, less people will see it. But those figures add up, and they add up fast. In March alone, Twitter raked in more than $5 million from Promoted Trend advertising, and that was simply from sales made in the States.
Market research company eMarketer has raised its forecast for advertising revenue on Twitter, with the firm predicting $582.8 million in ad spending on Twitter in 2013 and $950 million in 2014.
This is an upward revision from a previous report that forecast $800 million in ad revenue for Twitter by 2014.
Twitter has launched its long-awaited, heavily-rumoured and much-requested advertising API, which promises to reward marketers for “being good, not for being loud”, and have announced five early partners who have been working with the API and can now offer advertising features to their clients.
Twitter’s pricing on the secondary share market now values the company at a heady $11 billion, which is good news for CEO Dick Costolo and the rest of the Twitter board – and investors – as we head towards the firm’s IPO, which is being pencilled in for 2014.
Of course, this is all still speculative. And while Twitter is estimated to have earned $288 million in global advertising revenues last year, the firm has yet to post a profit.
Well, good news, as the UK subsidiary of the micro-blogging social network has done just that, albeit on a very minor scale.
Twitter’s worldwide advertising revenues and overall share of the social ad sector are continuing to grow at a rapid pace, says a new report by eMarketer.
The micro-blogging network is pegged to earn $288.3 million in total ad revenues in 2012, up 106.7 percent on last year, and will see further gains over the next two years, with $807.5 million anticipated by 2014.
Twitter is expected to report at least $1 billion in advertising sales in 2014, reports Bloomberg, citing “two people with knowledge of the matter”.
This would suggest that the micro-blogging platform is growing twice as fast as has been suggested by other studies.
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