How do you get more followers on Twitter?

It’s the age-old question, and while the number of followers that a profile has on Twitter is not always a true indication of status (and certainly quality), brands hoping to use the micro-blogging social network to raise awareness, drive traffic and generate sales will always be looking to proactively grow their audience.

This is particularly true for small businesses. What can and should they be doing to attract relevant followers on Twitter?

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Have you noticed a bunch of direct messages and tweets lately telling you folks are managing their Twitter followers using something called ‘Just Unfollow’?

We’ve noticed it as well and took some time to check it out.

If you’ve been thinking of using it, we’ll tell you what’s what. And if you’re already using it, read this before you needlessly annoy the crap out of potential followers.

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After producing hit films like Soul Food and reality shows for BET and TV One, Tracey Edmonds is looking to conquer the Web. In March, she launched Alright TV,  a family- and faith-oriented Web network, after bonding with her Twitter followers.

“Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network,”  she told Mediabistro in the latest installment of So What Do You Do?.

“Viewers are hungry for faith-friendly and inspiration programming, and Alright TV has grown mostly through word of mouth, our online followers and within the faith community. We launched on Easter Sunday and already have over half a million views online.”

Read the full interview in So What Do You Do, Tracey Edmonds, Award-Winning TV and Film Producer?

– Nicholas Braun

Are you in awe of folks with a million Twitter followers? Even if you’re not, it can be a bit intimidating to tweet to someone with such a following, especially when you’re sending a critical tweet.

Most Tweeple are cool about it though and take tweets (of all variety) in stride – it’s kind of the nature of Twitter.

But some don’t.

And one ”Twitter Titan” pushed that ‘pissy’ button hard, demonstrating how head-inflating follower count can be . . . and what happens when Twitter Titans tumble.

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Bluenod, from the Paris-based startup of the same name, is a web-based app that allows you to instantly see your Twitter interactions on an interactive map so you can quickly find interesting people and more effectively manage your Twitter community.

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We shared best practices for following people on Twitter, but what about those folks that follow you?

What do we mean?

Well, have you ever looked at your follower list and wondered why those lovely folks are following you? Sure, you’re super-fantastic-awesome, but knowing why folks follow you could help you tailor your tweets to a target audience and continue to grow that following . . . if you care about such things.

And we found an app that helps you sleuth just that.

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YouTube continues to reign supreme as the top brand on Twitter by total number of followers, placing well ahead of even Twitter themselves. In fact, Twitter isn’t even second – since we last updated, Instagram has leap-frogged above its social media rival into the second spot amongst all brands on Twitter.

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Since Twitter launched in July 2006, everyone on and off the platform has pretty much been obsessed with a single number – the follower count.

Despite the fact that Twitter follower counts are a false metric – easily gamed or bought, and not indicative of a user’s actual influence – it would take a major paradigm shift to change the fact that the number of followers someone has on Twitter is the main gauge of Twitter influence right now.

Want insight on how to get more followers for yourself? Read on for 10 things to NOT do.

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How do you get more followers on Twitter?

For brands and individuals alike, it’s the age-old question. Like it or not, for many people size still matters on Twitter, and you’re far more likely to attract new followers if you’ve already got quite a few to your name.

So how do you convince others to get on board your Twitter-train (especially if you’re new)? Engage with influencers? Use certain hashtags? Tweet more? Tweet less?

Nope. The best thing to do is to be positive, say scientists.

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Back in the day (circa. 2009) mass-following other users on Twitter was an established and relatively painless way to gain lots of followers yourself. Many folks were strong believers in reciprocal following, and would often follow back (literally) anybody who followed them.

Indeed, this practice was often automated. And once this pattern became well-known, lots of folks used to exploit it.

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