Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.

Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.

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Pew Internet have updated their data that shows who is using Twitter and other social media sites. As we noted yesterday, 18 percent of online U.S. adults are now active on Twitter, up a full two percentage points from February of this year, and more than double Twitter’s total user base in November 2010.

But who are these people? According to Pew’s findings, the typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.

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If you’re a reader of this blog you likely know that Twitter is really rather popular in the U.S., with recent estimates suggesting around 141.8 million total accounts in the States alone, about 27.4 percent of all Twitter users.

If you’re a regular reader, you probably know that Twitter is also popular in Japan and the United Kingdom. But where else is the micro-blogging social network growing like a weed?

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Twitter – it’s everywhere, isn’t it?

Well, maybe not, according to one study. Despite being widely known throughout France, with 89 percent of internet users aged 15 or over in the country aware of the micro-blogging social network, just 11 percent have, or once had, a Twitter profile.

Moreover, the survey, conducted by Ipsos and CGI back in March, revealed that only one in twenty (5 percent) of these users were actively engaged on Twitter, and most of these were simply reading (as opposed to posting) tweets.

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The number of Twitter users in the United Kingdom has more than doubled in the past two years, with a February 2013 poll from Kinetic Worldwide revealing that close to one third (28 percent) of all UK internet users are now active on the micro-blogging social platform, up from just over one in ten (13 percent) in February 2011.

Almost half (47 percent) of 18-24 year-old internet users maintain a Twitter profile in the UK, with 35-44 year-olds (33 percent) also well represented.

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Smart advertisers are turning their attention to social media these days – and Twitter should top that list. With an active user base that nearly doubled in a six-month period and is now well beyond the 200 million user mark, unless you’re selling . . . actually, I can’t even think of of an “unless” – if you’re in business, you should be on Twitter.

How much money should your company devote to social media advertising though? That really depends on your comfort level. The Infographic below shares what other companies are doing right now and how they’re divvying up the budget.

You should really start thinking about this now so you don’t need to race to catch up later.

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Did you know that close to nine in ten Twitter users in the UK also own a smartphone, with the iPhone the most popular handset?

This of course perfectly illustrates the instant and “always-on” nature of everybody’s favourite micro-blogging social network, and, on its seventh birthday, Twitter’s looking as good as ever, with its growing status amongst young and affluent social networkers in the key under 25s demographic ensuring that the future of Twitter looks very bright indeed.

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Brazil ranks second amongst all countries worldwide with the most active Twitter accounts, with one estimation putting this as high as 40-50 million users - about a third of the size of the top-placed U.S. São Paulo ranks fourth amongst all cities by total number of posted tweets.

In December, Twitter opened its first office in Brazil, looking to better support local partners and users. Last week, the official launch of Twitter in Brazil took place, with clients and executives coming together to celebrate the news.

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Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year.

Indeed, that same study suggested that Twitter now has a heady 288 million active profiles, with the micro-blogging network boasting a commanding presence in almost every major country around the globe.

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Twitter was born mobile. Back in July 2006 when co-founder Jack Dorsey first envisioned and launched the service, Twitter was known as “twttr”, a name inspired by both Flickr and the five-character length of U.S. SMS short codes, and the site made heavy emphasis on the use of sending messages via text.

Fast-forward to the heady days of 2013, and Twitter is, well, everywhere, and a huge part of that growth has been because of the micro-blogging social network’s continuing presence in the mobile space. Indeed, some 80 percent of the 10 million Twitter users in the United Kingdom now access the platform via their mobile device, and two-thirds (67 percent) of these mobile users follow brands on Twitter.

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