Posts Tagged ‘Twitter growth’
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In its latest IPO filing Twitter revealed that it now has 230 million monthly active users (MAUs) through September 2013, up from 218 million at the end of June 2013.
This represents a gain of 12 million MAUs, or 5.5 percent. This is down from quarter-on-quarter MAU growth of more than 10 percent in Q3 and Q4 2012, and Q1 2013.
As we get closer to the IPO, this slowdown is a serious problem for Twitter.
In an updated filing, Twitter revealed that it has more than doubled its third quarter revenue compared to the same period last year, although losses also rose.
Twitter saw revenue of $168.6 million in Q3 2013 (through end September), up from $82.3 million a year ago. Net loss increased to $64.6 million – three times the Q3 loss of 2012 ($21.6 million).
Earlier today we looked at the big numbers for Twitter’s IPO filing with the SEC, and for the most part they were pretty underwhelming.
For me, the biggest disappointment was Twitter’s slow rate of active user growth. Twitter, like almost every online platform, defines an active user as someone who accesses the platform once or more per month. Through June 2013, Twitter has 218 million active users. That’s a jump of just 14 million actives, or 6.8 percent, since March. What does this slow acquisition of signups mean for Twitter’s future?
Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.
And for the most part the numbers are pretty disappointing.
Twitter is preparing for its biggest product redesign in close to two years, with a complete overhaul of its popular mobile app in progress as the company looks to attract a larger, more mainstream audience ahead of its IPO, reports AllThingsD.
While they have not commented officially, AllThingsD’s sources say that Twitter is waiting for the release of Apple’s much-hyped iOS 7 operating system before releasing an initial update to their iPhone and iPad apps, with a richer, from-the-ground-up revamp expected later this year.
Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
Pew Internet have updated their data that shows who is using Twitter and other social media sites. As we noted yesterday, 18 percent of online U.S. adults are now active on Twitter, up a full two percentage points from February of this year, and more than double Twitter’s total user base in November 2010.
But who are these people? According to Pew’s findings, the typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.
If you’re a reader of this blog you likely know that Twitter is really rather popular in the U.S., with recent estimates suggesting around 141.8 million total accounts in the States alone, about 27.4 percent of all Twitter users.
If you’re a regular reader, you probably know that Twitter is also popular in Japan and the United Kingdom. But where else is the micro-blogging social network growing like a weed?
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