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Posts Tagged ‘Twitter growth’

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram usage surged almost 35 percent in the U.S. alone in 2013, and the platform now rivals Twitter for monthly active users (MAUs), with more than 40 million people in the States expected to use Instagram this year, compared to Twitter’s 43.2 million, reports eMarketer.

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Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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Twitter USA: 48.2 Million Users Now, Reaching 20% Of Population By 2018 [STATS]

Twitter USA: 48.2 Million Users Now, Reaching 20% Of Population By 2018 [STATS]

Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S. in 2014, which represents about 15 percent of the population.

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One Fifth Of UK Consumers Now Use Twitter, Rising To One Quarter By 2017 [STATS]

One Fifth Of UK Consumers Now Use Twitter, Rising To One Quarter By 2017 [STATS]

Twitter has always had a special relationship with the good people of the United Kingdom, particularly with those who live in London or who work in the media, but the numbers have never really reflected across the country as a whole, certainly compared to its great rival, Facebook.

I’ve been an active user of Twitter since 2008 and for the first three or four years I could count the friends and even colleagues who used Twitter regularly on one hand. That situation has changed somewhat in the last year or two, with many of my associates now active on the service (although still significantly less than Facebook), and this advance is reflected in new data from eMarketer, who estimate that more than one fifth (21.1 percent) of consumers in the UK will use Twitter in 2014, rising to one quarter by 2017.

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Twitter Stock Falls Heavily After Disappointing User Growth

Twitter Stock Falls Heavily After Disappointing User Growth

Shares in Twitter (TWTR) fell heavily today with the market opening 23 percent lower than yesterday’s closing price after investors expressed concern about slowing user numbers following the company’s first earnings report since its IPO.

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The Trouble With Twitter: With 241 Million Users, It Just Isn’t Growing Fast Enough [STATS]

The Trouble With Twitter: With 241 Million Users, It Just Isn't Growing Fast Enough [STATS]

Twitter released its first ever earnings report yesterday and while the figures beat most analyst expectations, the stock dropped quickly in after-hours trade. Why? A number of reasons, but one of the main problems is that Twitter simply isn’t growing fast enough, certainly when it comes to active users.

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Twitter Earnings Report: $243M Revenue, $0.02 Earnings Per Share, 241M Users (184M Mobile)

Twitter Earnings Report: $243M Revenue, $0.02 Earnings Per Share, 241M Users (184M Mobile)

Twitter has just reported it first-ever post-IPO earnings and they’ve significantly beaten analyst expectations, with Q4 2013 revenue of almost $243 million, up 116 percent year-on-year, and a positive earnings per share (EPS) of 2 cents.

Analysts had expected a loss of 2 cents per share and $218 million Q4 revenue.

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Twitter Earnings Report: Market Waits For Ad Revenue, User Growth Confirmation

Twitter Earnings Report: Market Waits For Ad Revenue, User Growth Confirmation

Twitter’s first post-IPO earnings report is due on the close of business today and, with the company’s stock up more than 150 percent above its IPO price and hovering bullishly not far from all-time highs, investors are eagerly awaiting something from Twitter that will justify its fairly loft valuation.

Two things to watch in this earnings report are signs of growth in overall ad revenues, and also a boost in total user base numbers.

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Twitter Use Down In South Korea [STATS]

Twitter Use Down In South Korea [STATS]

Twitter’s growth in total active users is a possible problem for the social network post-IPO, with one recent study revealing that the platform grew just 2 percent in the last 6 months of 2013.

One region that has seen user growth is South Korea, with 1.5 million Twitter account holders being added between November 2012 and November 2013, totalling 7.5 million overall, reports CYRAM.

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