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Posts Tagged ‘Twitter growth’

Twitter Use Down In South Korea [STATS]

Twitter Use Down In South Korea [STATS]

Twitter’s growth in total active users is a possible problem for the social network post-IPO, with one recent study revealing that the platform grew just 2 percent in the last 6 months of 2013.

One region that has seen user growth is South Korea, with 1.5 million Twitter account holders being added between November 2012 and November 2013, totalling 7.5 million overall, reports CYRAM.

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Twitter’s Revenue Per Visit Up 131% Over Last Year [STATS]

Twitter's Revenue Per Visit Up 84% Over Last Quarter [STATS]

Adobe’s latest Q4 2013 Social Media Intelligence Report [PDF] shares a wealth of data pertaining to paid, owned and earned social media trends. And while Facebook is still the leader in referring the most traffic, marketers should pay attention to the fast growth of Twitter and Pinterest.

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Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

Twitter Grew Just 2% In The Last 6 Months (Instagram +23%, Facebook -3%) [STATS]

When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.

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Twitter Expected To Go On Serious Hiring Spree After IPO [INFOGRAPHIC]

Twitter Expected To Go On Serious Hiring Spree After IPO [INFOGRAPHIC]

Twitter’s initial public offering is right around the corner, and if history has taught us anything about tech firms, it’s that they go through a serious expansion phase almost as soon as the stock market bell has rung.

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Twitter Has A Serious User Growth Problem Ahead Of Its IPO [STATS]

Twitter Has A Serious User Growth Problem Ahead Of Its IPO [STATS]

In its latest IPO filing Twitter revealed that it now has 230 million monthly active users (MAUs) through September 2013, up from 218 million at the end of June 2013.

This represents a gain of 12 million MAUs, or 5.5 percent. This is down from quarter-on-quarter MAU growth of more than 10 percent in Q3 and Q4 2012, and Q1 2013.

As we get closer to the IPO, this slowdown is a serious problem for Twitter.

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Twitter Climbs To 230 Million Users (And Doubles Q3 Revenue) Ahead Of IPO

Twitter Climbs To 230 Million Users (And Doubles Q3 Revenue) Ahead Of IPO

In an updated filing, Twitter revealed that it has more than doubled its third quarter revenue compared to the same period last year, although losses also rose.

Twitter saw revenue of $168.6 million in Q3 2013 (through end September), up from $82.3 million a year ago. Net loss increased to $64.6 million – three times the Q3 loss of 2012 ($21.6 million).

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How Many Active Users Does Twitter Have, And How Fast Is It Growing? [STATS]

How Many Active Users Does Twitter Have, And How Fast Is It Growing? [STATS]

Earlier today we looked at the big numbers for Twitter’s IPO filing with the SEC, and for the most part they were pretty underwhelming.

For me, the biggest disappointment was Twitter’s slow rate of active user growth. Twitter, like almost every online platform, defines an active user as someone who accesses the platform once or more per month. Through June 2013, Twitter has 218 million active users. That’s a jump of just 14 million actives, or 6.8 percent, since March. What does this slow acquisition of signups mean for Twitter’s future?

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Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.

And for the most part the numbers are pretty disappointing.

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Twitter Planning Complete Mobile Redesign To Attract Larger (Dumber) Mainstream Audience

Twitter is preparing for its biggest product redesign in close to two years, with a complete overhaul of its popular mobile app in progress as the company looks to attract a larger, more mainstream audience ahead of its IPO, reports AllThingsD.

While they have not commented officially, AllThingsD’s sources say that Twitter is waiting for the release of Apple’s much-hyped iOS 7 operating system before releasing an initial update to their iPhone and iPad apps, with a richer, from-the-ground-up revamp expected later this year.

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How To Build Your Audience On Social Media [INFOGRAPHIC]

Did you know that a recent study showed that 80 percent of marketers say that social content has been a primary factor in generating exposure for their business?

So, here’s the million dollar question: how do you build your followers and fans on platforms such as Twitter and Facebook?

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