Posts Tagged ‘Twitter growth’
Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S. in 2014, which represents about 15 percent of the population.
Twitter has always had a special relationship with the good people of the United Kingdom, particularly with those who live in London or who work in the media, but the numbers have never really reflected across the country as a whole, certainly compared to its great rival, Facebook.
I’ve been an active user of Twitter since 2008 and for the first three or four years I could count the friends and even colleagues who used Twitter regularly on one hand. That situation has changed somewhat in the last year or two, with many of my associates now active on the service (although still significantly less than Facebook), and this advance is reflected in new data from eMarketer, who estimate that more than one fifth (21.1 percent) of consumers in the UK will use Twitter in 2014, rising to one quarter by 2017.
Twitter released its first ever earnings report yesterday and while the figures beat most analyst expectations, the stock dropped quickly in after-hours trade. Why? A number of reasons, but one of the main problems is that Twitter simply isn’t growing fast enough, certainly when it comes to active users.
Twitter has just reported it first-ever post-IPO earnings and they’ve significantly beaten analyst expectations, with Q4 2013 revenue of almost $243 million, up 116 percent year-on-year, and a positive earnings per share (EPS) of 2 cents.
Analysts had expected a loss of 2 cents per share and $218 million Q4 revenue.
Twitter’s first post-IPO earnings report is due on the close of business today and, with the company’s stock up more than 150 percent above its IPO price and hovering bullishly not far from all-time highs, investors are eagerly awaiting something from Twitter that will justify its fairly loft valuation.
Two things to watch in this earnings report are signs of growth in overall ad revenues, and also a boost in total user base numbers.
Twitter’s growth in total active users is a possible problem for the social network post-IPO, with one recent study revealing that the platform grew just 2 percent in the last 6 months of 2013.
One region that has seen user growth is South Korea, with 1.5 million Twitter account holders being added between November 2012 and November 2013, totalling 7.5 million overall, reports CYRAM.