If you find browser tabs SO 2012 and want a faster way to immediately access Twitter, you might be interested in BirdDrop.
The poopy sounding app sits in your Mac’s menu bar until you’re ready to “drop a tweet” or view your account without scanning the six hundred tabs you have open for Twitter.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Twitter Cards, which allow brands to attach “media experiences” to Tweets that link to content, launched in June of 2012 and are already being used by more than 10,000 developers.
Yesterday, Twitter announced the availability of three new types of Card, one of which will allow brands to bring users directly to their app via a Tweet.
If 2012 was the year of social mobile, is 2013 the year of social mobile video?
Perhaps. Certainly, Twitter’s entrance into this space with Vine was heavily-hyped (and generally well-received), and is possibly indicative of the beginnings of a new trend. Indeed, the immediate appearance of rival services from Telly (formerly TwitVid) and (evidently a concerned) Facebook would suggest Twitter might be onto something.
Twitter was born mobile. Back in July 2006 when co-founder Jack Dorsey first envisioned and launched the service, Twitter was known as “twttr”, a name inspired by both Flickr and the five-character length of U.S. SMS short codes, and the site made heavy emphasis on the use of sending messages via text.
Fast-forward to the heady days of 2013, and Twitter is, well, everywhere, and a huge part of that growth has been because of the micro-blogging social network’s continuing presence in the mobile space. Indeed, some 80 percent of the 10 million Twitter users in the United Kingdom now access the platform via their mobile device, and two-thirds (67 percent) of these mobile users follow brands on Twitter.
Twitter was born as a mobile network.
Back in July 2006, Jack Dorsey introduced the idea of creating an SMS (short message service, texting for example) that would allow users to communicate with a small group of people.
Thus, the “tweet” was born.
So it makes sense that Twitter is super mobile-friendly. There is a wealth of apps out there that can greatly enhance your Twitter experience beyond Twitter.com and the official Twitter app.
Check out 10 of our favorite Twitter-tastic apps, below.
A lot has been made of Twitter’s alleged advantage in the mobile space, notably when it comes to advertising success. Last month Twitter CEO Dick Costolo waxed lyrical about his company’s edge over Facebook when it came to mobile ads, explaining that because Twitter was “borne of mobile”, they had an ad platform that was “inherently suited to mobile”.
Well, perhaps not, as a new report has unveiled some surprising data on Facebook’s position in the mobile ad space – not only is the social network earning more from its ads, but its mobile advertising is outperforming Twitter by four to one.
(Well, that’s how it looked initially. See further below for a July 20 update to this story. The rest of my piece has been left intact.)
Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.
And for one advertiser, those mobile ads have generated “staggering” results.
Twitter just keeps on getting bigger. And, perhaps, has finally cracked the nut that continues to hang over the platform’s head: profitability.
Speaking at The Economist‘s Ideas Economy: Information 2012 event yesterday, Twitter CEO Dick Costolo revealed a couple of juicy tidbits about the state of the micro-blogging platform, circa June 2012. One, that Twitter is now seeing a heady 400 million tweets per day. And two, that mobile advertising surpassed the company’s non-mobile revenue stream for the first time two weeks ago.
Users of mobile phones waste £5 billion ($8 billion) a year by being on the wrong tariff, says a new study, with some £173 million ($275 million) coming via additional data charges from roaming the internet.
Carphone Warehouse surveyed 2,034 people, and discovered that almost half (47 percent) were unaware of the data allowance or free minutes and texts on their contract, leading them to overspend by an average of £194 per person per year. The rapid adoption of smartphones has exponentially fueled the sharp rise in mobile data usage, with a large percentage of that coming from social apps such as Twitter and Facebook.
Twitter had the fastest-growing U.S. mobile audience amongst the top social networking sites, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore.
LinkedIn was a close second, up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million.
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