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Posts Tagged ‘Twitter mobile’

Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter has acquired TapCommerce, a leader in mobile retargeting and re-engagement advertising.

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Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram usage surged almost 35 percent in the U.S. alone in 2013, and the platform now rivals Twitter for monthly active users (MAUs), with more than 40 million people in the States expected to use Instagram this year, compared to Twitter’s 43.2 million, reports eMarketer.

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70% Of UK Twitter Users Connect Primarily Via Mobile [INFOGRAPHIC]

70% Of UK Twitter Users Connect Primarily Via Mobile [INFOGRAPHIC]

Four in five Twitter users in the United Kingdom access the platform via their mobile device, with 70 percent stating that it is their primary method of using the service, reveals new data from Twitter.

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New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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Twitter Is Now Optimized For Your Android Tablet

Twitter Is Now Optimized For Your Android Tablet

Twitter launched its official Twitter For Android app way back in April 2010, but until now the product has only been optimised for mobile devices, and not tablets.

Good news. Yesterday, Twitter For Android was officially released for Android tablets, and it comes with a ton of features, including landscape view, multi-screen view, widgets, a tool that lets you illustrate your tweets, and more.

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Twitter Planning Complete Mobile Redesign To Attract Larger (Dumber) Mainstream Audience

Twitter is preparing for its biggest product redesign in close to two years, with a complete overhaul of its popular mobile app in progress as the company looks to attract a larger, more mainstream audience ahead of its IPO, reports AllThingsD.

While they have not commented officially, AllThingsD’s sources say that Twitter is waiting for the release of Apple’s much-hyped iOS 7 operating system before releasing an initial update to their iPhone and iPad apps, with a richer, from-the-ground-up revamp expected later this year.

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Authors’ Twitter Handles Now Linked To Their Articles In Reply Tweets On Mobile

UPDATE: It appears that the author’s retweet of the story may be related to the inclusion of his handle in the reply. We are looking into it and will provide an update when possible!

A helpful Twitter Cards update, noted by eagle-eyed social strategist Nick Cicero, links authors’ Twitter handles with their online articles so that when someone tweets a link to the article, replies to that tweet will include both the poster’s handle and the handle of the article’s author.

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28 Million Will Use Twitter On Mobile At Least Monthly This Year, Up 22% From 2012

New data from eMarketer dives into mobile usage of Twitter and Facebook, demonstrating the growing importance of mobile for social networks.

According to the eMarketer research, its first-ever stab at estimating Twitter usage on mobile phones, 28 million people will use Twitter on their mobile phones at least monthly this year, up 22% over 2012 figures.

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How Do We Use Twitter While On Holiday? [INFOGRAPHIC]

Did you know that three out of four UK Twitter users use Twitter whilst away on holiday, with 59 percent doing so every day they are on vacation?

Once Twitter gets its claws into you it’s easy to become hooked, so why stop just because you’re not at home? As you might expect, four out of five access Twitter via a mobile device whilst abroad, with searches on Twitter for events, restaurant recommendations and flight updates increasingly common.

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Twitter Expected To Earn Just 2% Of Global Mobile Internet Ad Revenue In 2013 [REPORT]

Google earned more than half of the $8.8 billion spent worldwide by advertisers on mobile internet ads in 2012, giving the search giant a 52.36 percent share of global ad revenue.

This year, both the global mobile ad market and Google’s share therein is expected to almost double, with eMarketer forecasting mobile internet ad revenues of $8.85 billion for Google in 2013 from $15.82 billion overall, far ahead of second-placed Facebook, which is tipped to earn $2.04 billion (12.9 percent share).

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