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Posts Tagged ‘twitter nbc’

Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!

Twitter’s New ‘See It’ Button Will Let You Watch, Record TV Shows Within Tweets

Twitter's New 'See It' Button Will Let You Watch, Record TV Shows Within Tweets

Twitter has announced a partnership with Comcast and NBC Universal that will allow Twitter users to “tune into” a TV show directly from a tweet, giving them the ability to do a number of things including changing a channel, setting a DVR and viewing a show on demand.

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NBC Running Twitter Sweepstakes For Its Fall TV Lineup

NBC’s already building buzz for its fall TV lineup, and its turning to Twitter for an assist.

Running from May 13 (yesterday) through June 13, NBC’s Fall Sweepstakes will reward one lucky Twitter winner the experience of a TV fan’s lifetime.

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Twitter In Talks With Viacom, NBC To Stream TV Content Within Tweets

Twitter is close to securing a partnership deal with two major television networks to bring high-quality video content and advertising to the micro-blogging social platform, says Bloomberg, citing sources that are familiar with the matter.

Twitter has been holding talks with Viacom and Comcast Corp’s NBC Universal, seeking to add more entertainment and news video which would stream within tweets directly on Twitter.

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Twitter Backs Down, Unsuspends @GuyAdams, Issues Apology, Leaves Key Questions Unanswered

Twitter’s been a hot topic the past couple of days, but not for any reasons that have put the micro-blogging platform in a favourable light. After suspending The Independent journalist Guy Adams for his part in what was very much a collective and Twitter-wide outpouring of criticism of NBC’s coverage of the London Olympic Games, Twitter has finally seen sense and restored Adams’ account.

They’ve also issued an apology. However, the reason why Adams was actually banned from the network, when other Twitter users have behaved in a similar (and often far worse) fashion and been ignored, is still far from clear. Moreover, Twitter’s relationship with its partners, and the ramifications therein for the end user, is also now being questioned.

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