Posts Tagged ‘Twitter Predictions’
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We’re two days into the new year now, a great vantage point for looking ahead and assessing how Twitter might perform in 2013.
2012 was also contentious for Twitter. This year, Twitter put new restrictions on what it would allow third-party developers to do, and went to war with former ally Instagram over photo-sharing dominance of social media.
What will 2013 bring for Twitter? Five predictions, below.
Twitter has granted full access to its firehose to the social media data mining company rumored to have predicted the death of Osama Bin Laden. The company, Dataminr, plans to use the public tweets “to create actionable signals for enterprise clients.” Wow.
2010 saw massive growth for Twitter, as well as the introduction of an advertising platform and more mainstream attention. While these and other changes over the past year were big news for Twitter, we think 2011 will bring even more change to the microblogging service.
Twitter has come a long, long way in 2009, maturing from a simple status updating service to a fully-fledged news broadcasting system that is as pivotal and informative to the global media as it is to the general public. The social network is now arguably the hottest thing on the internet as we move into the heady days of 2010.
As any network grows, it’s forced to change and adapt. Here are five predictions I’m making that we will see on Twitter in 2010.
Twitter Will Start To Become Profitable
Twitter’s deals with Microsoft and Google in 2009 mean that a good chunk of money is finally hitting their bank accounts. Other features they’ll add in 2010, including premium accounts for businesses (see below), improved metrics and a deeper (and billable) integration into television and other mainstream media, will ensure the pot never runs dry.
It won’t be huge in 2010, but I would expect $150-250m in profit by the end of the year.
(If they’re not making at least $100m in clear profit, my gut tells me they’ll be bought.)
The Difference Between Media And Social Media Will Continue To Blur
I’ve written about this in some detail before, and we already saw significant evidence of this in 2009, but as the newspaper industry is forced to adapt a ‘live or die’ attitude to survive the difference between old and social media will blur to a point of invisibility. Already many major newspapers (The Telepgraph, New York Times, The Guardian and, yes, amazingly, The Daily Mail) are seeing and capitalising on the value of internet-appealing editorials and reportage, be that in the form of using Twitter (and other networks) to break and share news first, or through good old-fashioned link bait.