Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
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In previous posts we’ve looked at the impact that the birth of the #RoyalBaby has made on Twitter, trouncing Twitter’s most-popular user and making a huge impact around the world.
As the story continues to unfold, Twitter shows no signs of losing interest in even the remotest of details about the first child of the Duke and Duchess of Cambridge, and, certainly in the UK at least, one study has suggested that this might be the biggest news story in the micro-blogging social network’s history.
Yesterday we looked at how discussion about the #RoyalBaby on Twitter had reached such a frenzy that it had even usurped tweets sent to and about the network’s most popular user, Justin Bieber.
Indeed, since the birth of the baby, and the reveal about the gender (it’s a boy, btw – you’re welcome), Bieber has been left even further in its dust. But which country has been most excited about the news?
How many people do you follow on Twitter? Fifty? A couple of hundred? A few thousand, maybe?
More?
It’s totally your choice, of course, but one thing that’s true is that as you follow more and more people Twitter becomes exponentially harder to manage.
Indeed, it’s my personal belief that nobody needs to follow more than a few hundred accounts. They have to be the right accounts, of course – and as always, that’s right for you – but if you’re selective and prune your network regularly, you can get everything you need from less than 500 follows. Sometimes, a lot less. And if your follows number get much higher than that, certainly into the thousands, Twitter can easily become a bit of a mess.
So: can you just imagine what it looks like if you’re following more than a million people?
@YouTube maintains its top spot as the premier brand on Twitter, with its more than 30 million followers placing it first ahead of @Instagram and even @Twitter itself.
Yep. The official @Twitter account is only the third most-followed brand on its own social platform, and twelfth amongst all profiles, with a whisker over 21 million followers. However, combined with @twitter_es, the official Spanish Twitter profile, and its 12.6 million followers, it would rank first overall.
Unless you’ve been trapped under something very heavy for the past 24 hours, you’re no doubt well aware that tennis player Andy Murray has become the first British winner of the Wimbledon men’s singles title for 77 years, with his straight sets victory over world number one Novak Djokovic, which fittingly took place on 7/7 (July 7th), very much rewriting the sporting history books.
The long NBA basketball season has come and gone for another year, and, appropriately, the NBA Finals came down to the wire, with the Miami Heat beating the San Antonio Spurs 4-3 in the best-of-seven series to secure their second-consecutive NBA Championship.
Overall, more than 26.7 million tweets were sent throughout the Finals, with game seven alone generating 7.4 million tweets, peaking at a heady 150,000 tweets per minute (TPS).
How many tweets do you send each day?
Whatever your number, I guarantee it will pale in comparison compared to Twitter’s most prolific user, who, at the time of writing, has sent an unbelievable 36,462,864 tweets since first joining the micro-blogging social network on August 5, 2009.
Which, when you break it down, works out to a ridiculous 25,768 tweets per day.
YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.
Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.
UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.
Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.
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