Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.

UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.

Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.

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Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year.

Indeed, that same study suggested that Twitter now has a heady 288 million active profiles, with the micro-blogging network boasting a commanding presence in almost every major country around the globe.

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Last night the best and brightest of Hollywood gathered for the 85th Academy Awards, with Argo winning Best Picture, Ang Lee being named Best Director, Daniel Day-Lewis winning Best Actor and Jennifer Lawrence winning Best Actress. Christoph Waltz (Best Support Actor) and Anne Hathaway (Best Support Actress) rounded out the big wins.

And Twitter had its own party, too. All-told, some 8.9 million tweets were sent and received about the Oscars, with 2.1 million written during the red carpet alone.

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Twitter was born mobile. Back in July 2006 when co-founder Jack Dorsey first envisioned and launched the service, Twitter was known as “twttr”, a name inspired by both Flickr and the five-character length of U.S. SMS short codes, and the site made heavy emphasis on the use of sending messages via text.

Fast-forward to the heady days of 2013, and Twitter is, well, everywhere, and a huge part of that growth has been because of the micro-blogging social network’s continuing presence in the mobile space. Indeed, some 80 percent of the 10 million Twitter users in the United Kingdom now access the platform via their mobile device, and two-thirds (67 percent) of these mobile users follow brands on Twitter.

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Last night’s GRAMMY awards gathered together the stars of music from around the world, and fans took to Twitter en masse to chat about the evening’s winners and losers, once again illustrating the micro-blogging network’s growing importance as a social television platform.

Some 13.2 million tweets were sent during the East Coast airing of the show, which peaked when Jay-Z accept his award for Best Rap Collaboration.

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The official Twitter Advertising profile (@TwitterAds) has been sharing some choice data about everybody’s favourite micro-blogging social network and its impact on television, inasmuch as how Twitter has established itself as the conversation medium of choice for fans looking to chat about their favourite shows online.

The numbers are in, and they’re overwhelming: 95 percent of online public conversations about TV take place on Twitter, and 60 percent of UK Twitter users are active on Twitter whilst watching TV.

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Twitter beat Facebook and Google+ as the fastest-growing social network in 2012, suggests a new study from GlobalWebIndex.

Overall, Twitter is now ranked fourth amongst all social networking sites in total active users, with Google+ securing a surprising second place.

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It’s been an inevitability for some time now, but Canadian teenybopper sensation Justin Bieber has finally overtaken Queen of Twitter Lady Gaga as the micro-blogging social network’s most-followed user, grabbing the crown earlier today.

I know, I know. But the deed is done. Bieber’s time-of-writing 33,323,245 followers has edged Gaga’s 33,320,260 to put him at the very top of Twitter’s elite list of power-celebrities. And, as of right now, there’s literally nobody to challenge him.

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Did you know that an average of 347,000 tweets are sent each and every minute of the day?

That’s impressive enough, but it pales in comparison to Facebook, where an incredible 1.87 million Likes are generated over this same period. At the same time, 4,320 minutes of video are uploaded to YouTube, 3,472 images are posted to Instagram and more than 1,000 people visit Pinterest.

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Did you know that there are more devices connected to the internet than there are people on the entire planet?

This global pipeline of data keeps the world connected, and nowhere is its presence is felt more strongly than in social media. Every minute of the day thousands of photos are shared on Instagram, tens of thousands of tweets are exchanged on Twitter, hours of YouTube videos are uploaded and hundreds of thousands of pieces of content are posted to Facebook.

And we’re only just scratching the surface.

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