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Posts Tagged ‘twitter study’

Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.

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Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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Twitter Suspends More Pro-ISIS Accounts

Twitter Suspends More Pro-ISIS Accounts

Twitter has suspended hundreds of pro-Islamic State profiles in another platform-wide purge on the social network.

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Facebook, Twitter Engage Young People in Politics [STUDY]

Facebook, Twitter Engage Young People in Politics [STUDY]

Being active on social media sites can lead to greater political participation, reveals a new study.

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90% of Companies in the FTSE 100 are on Twitter [STUDY]

90% of Companies in the FTSE 100 are on Twitter [STUDY]

90 of the companies in the UK’s FTSE 100 share index have a presence on Twitter, sending out more than 1.4 million tweets collectively over the past year.

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The X Factor is the UK’s Most Tweeted TV Show [STUDY]

The X Factor is the UK's Most Tweeted TV Show [STUDY]

The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data.

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Apple Still the Coolest Brand, Says Study (While Twitter Falls Out of Top 20)

Apple Still the Coolest Brand, Says Study (While Twitter Falls out of Top 20)

Apple has been rated the coolest brand in Britain for the third straight year, reveals a new survey.

Meanwhile, Twitter has fallen out of the top 20 for the first time since making its debut in 2011.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States?

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