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Posts Tagged ‘twitter study’

4 Ways That #Twitter Influences Holiday Purchase Decisions

4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

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96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use Twitter

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

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Political Users See More Political Content on #Twitter Than #Facebook

Political Users See More Political Content on Twitter Than Facebook

About two in five (41 percent) of Twitter users who are very interested in politics report that at least half of the updates that they see are political, compared to just over one quarter (26 percent) of Facebook users who say the same, reveals a new study.

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Twitter Not Top Spot for Influencing Holiday Shoppers

Twitter Not Top Spot For Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

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Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.

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Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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Twitter Suspends More Pro-ISIS Accounts

Twitter Suspends More Pro-ISIS Accounts

Twitter has suspended hundreds of pro-Islamic State profiles in another platform-wide purge on the social network.

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Facebook, Twitter Engage Young People in Politics [STUDY]

Facebook, Twitter Engage Young People in Politics [STUDY]

Being active on social media sites can lead to greater political participation, reveals a new study.

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90% of Companies in the FTSE 100 are on Twitter [STUDY]

90% of Companies in the FTSE 100 are on Twitter [STUDY]

90 of the companies in the UK’s FTSE 100 share index have a presence on Twitter, sending out more than 1.4 million tweets collectively over the past year.

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The X Factor is the UK’s Most Tweeted TV Show [STUDY]

The X Factor is the UK's Most Tweeted TV Show [STUDY]

The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data.

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