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Posts Tagged ‘twitter study’

Brands Get Almost 50x More Engagement on #Instagram Than #Twitter

Brands Get Almost 50x More Engagement on #Instagram Than #Twitter

Instagram has 300 million users, which is more than Twitter.

But users aren’t everything, right? What about engagement? Uh, turns out Instagram has Twitter beat there, as well.

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Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

As an active Twitter user, my guess is you watch quite a lot of live television.

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The Most Tech Savvy States in America (According to #Twitter) [INFOGRAPHIC]

The Most Tech Savvy States in America (According to #Twitter) [INFOGRAPHIC]

When you think of technology you think of Silicon Valley in the state of California, but who really dominates tech talk across the U.S.?

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75% of America’s Fastest-Growing Companies use #Twitter

75% of America’s Fastest-Growing Companies use #Twitter

Three-quarters of the most upwardly-mobile private companies in the U.S. are active on Twitter, reveals a new study.

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4 Ways That #Twitter Influences Holiday Purchase Decisions

4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

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96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use Twitter

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

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Political Users See More Political Content on #Twitter Than #Facebook

Political Users See More Political Content on Twitter Than Facebook

About two in five (41 percent) of Twitter users who are very interested in politics report that at least half of the updates that they see are political, compared to just over one quarter (26 percent) of Facebook users who say the same, reveals a new study.

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Twitter Not Top Spot for Influencing Holiday Shoppers

Twitter Not Top Spot For Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

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Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.

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Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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