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Posts Tagged ‘twitter study’

How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

Did you watch “Two Swords”, the first episode of the much-anticipated season 4 of Game Of Thrones?

You’re certainly not alone. Screened as a simulcast across both the U.S. and UK, the show broke the viewership record for Thrones with more than 8 million tuning in. And that buzz quickly moved to Twitter and Facebook.

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Tweeting And Cheating: Twitter Linked To Infidelity And Divorce [STUDY]

twitter break up

Do you tweet to your boo? Whether you’re sending love notes to a new flame or reminding your spouse to take out the trash, a new study suggests that tweeting could be dangerous to the health of your relationship.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the globe.

But how are brands using Twitter effectively to promote their products and services, and what sorts of challenges are they facing?

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Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

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Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email [STUDY]

Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email [STUDY]

Brands who offer consumer support on Twitter respond to tweets on average eight times faster than the typical brand email response, but only two in five successfully resolved the customer’s enquiry on the social network, reveals a new study.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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