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Posts Tagged ‘Twitter Users’
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I wrote about this last week and called it pretty much spot-on, because as of right now, Sunday, November 3, 2013, at 2.30pm ET, U.S. pop superstar Katy Perry has usurped Canadian teen idol Justin Bieber as Twitter’s most popular user, and is now likely to become the first profile to reach 50 million followers on the platform.
So you’re on Twitter.
Maybe you joined just a few weeks ago. Maybe you’ve been active for years. But, no doubt, in what was relatively a short period of time, you started to form certain habits and behave to certain standards and norms that identified you as a type of Twitter user. And, very likely, you started to perceive and follow other Twitter folks based on which kind of user they were, too.
Everything You Ever Wanted To Know About Twitter – Amazing Statistics, Facts & Figures [INFOGRAPHIC]
Did you know that there are now more than 230 million active users of Twitter worldwide, and that 100 million of them log into the service at least once per day?
What if I told you that 5,700 tweets are sent each and every second, 70 percent of Twitter’s ad revenue comes from mobile devices and that, despite this, the company has yet to turn a profit?
In its latest IPO filing Twitter revealed that it now has 230 million monthly active users (MAUs) through September 2013, up from 218 million at the end of June 2013.
This represents a gain of 12 million MAUs, or 5.5 percent. This is down from quarter-on-quarter MAU growth of more than 10 percent in Q3 and Q4 2012, and Q1 2013.
As we get closer to the IPO, this slowdown is a serious problem for Twitter.
In an updated filing, Twitter revealed that it has more than doubled its third quarter revenue compared to the same period last year, although losses also rose.
Twitter saw revenue of $168.6 million in Q3 2013 (through end September), up from $82.3 million a year ago. Net loss increased to $64.6 million – three times the Q3 loss of 2012 ($21.6 million).
The graphic below breaks down the sectors those users (supposedly) fall into.
Earlier today we looked at the big numbers for Twitter’s IPO filing with the SEC, and for the most part they were pretty underwhelming.
For me, the biggest disappointment was Twitter’s slow rate of active user growth. Twitter, like almost every online platform, defines an active user as someone who accesses the platform once or more per month. Through June 2013, Twitter has 218 million active users. That’s a jump of just 14 million actives, or 6.8 percent, since March. What does this slow acquisition of signups mean for Twitter’s future?
Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.
And for the most part the numbers are pretty disappointing.
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