Posts Tagged ‘twitter viacom’
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It seems the popular micro-blogging service Twitter has something up its sleeve and is about to make the jump from micro-blogging to a full-fledged media platform.
We know that Twitter is currently in talks with media industry giant Viacom over a deal that could begin in mid-May. The deal would bring TV clips and advertisements to Twitter in exchange for a cut of the ad revenue – reported to be a 50/50 split. Partnering with media giants isn’t new for Twitter. It already has arrangements with The Weather Channel, ESPN and Turner Broadcasting System (TBS), but what Viacom (and a NBC Universal) could bring is some of the most popular content online, such as HULU videos or major sporting events.
Here’s what the deal leads us to believe.
Twitter is close to securing a partnership deal with two major television networks to bring high-quality video content and advertising to the micro-blogging social platform, says Bloomberg, citing sources that are familiar with the matter.
Twitter has been holding talks with Viacom and Comcast Corp’s NBC Universal, seeking to add more entertainment and news video which would stream within tweets directly on Twitter.