Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.

The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
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