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Posts Tagged ‘viacom twitter’

Twitter And Viacom Announce Social TV Partnership

Viacom has joined the likes of ESPN and Fox in teaming up with Twitter on a social TV partnership.

Twitter announced yesterday that it has joined forces with Viacom to create social video ad campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and other channels.

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Twitter, Viacom And The Future Of Micro-Blogging

It seems the popular micro-blogging service Twitter has something up its sleeve and is about to make the jump from micro-blogging to a full-fledged media platform.

We know that Twitter is currently in talks with media industry giant Viacom over a deal that could begin in mid-May. The deal would bring TV clips and advertisements to Twitter in exchange for a cut of the ad revenue – reported to be a 50/50 split. Partnering with media giants isn’t new for Twitter. It already has arrangements with The Weather Channel, ESPN and Turner Broadcasting System (TBS), but what Viacom (and a NBC Universal) could bring is some of the most popular content online, such as HULU videos or major sporting events.

Here’s what the deal leads us to believe.

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