Posts Tagged ‘viacom twitter’
It seems the popular micro-blogging service Twitter has something up its sleeve and is about to make the jump from micro-blogging to a full-fledged media platform.
We know that Twitter is currently in talks with media industry giant Viacom over a deal that could begin in mid-May. The deal would bring TV clips and advertisements to Twitter in exchange for a cut of the ad revenue – reported to be a 50/50 split. Partnering with media giants isn’t new for Twitter. It already has arrangements with The Weather Channel, ESPN and Turner Broadcasting System (TBS), but what Viacom (and a NBC Universal) could bring is some of the most popular content online, such as HULU videos or major sporting events.
Here’s what the deal leads us to believe.