By Allison Stadd on August 12, 2013 7:00 PM
Yesterday Facebook-owned Instagram launched a new video feature which allows Instagram users, all 100+ million of them, to record Vine-style videos on the fly.
The difference? Instagram’s videos can be as long as 15-seconds, compared to Vine’s six seconds, and Instagram users can also add one of any thirteen filters on the fly to their video content. Pretty darn cool.
So, here’s the billion-dollar question: given Instagram’s size and clout, does this mean the end of Vine?
A group of about 30 popular Viners have teamed up to launch the ironically titled “Unpopular Now,” a riff on Vine’s “Popular Now” category.
When Vine was first announced in late January, the initial reaction was lukewarm and filled with uncertainty about what it would mean for marketers and brands as they attempted to weave to the videos into their social marketing mix.
But time has shown the tool can provide a good change of pace and be an effective engagement tactic for any brand.