This Week On Twitter: What Customers Hate About Social Brands, Twitter User Stats, Social Image Guide
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study which reveals what customers dislike the most from brands they follow on social media, the latest Twitter user demographic statistics, a social media image size guide, a look at how social media is changing customer service and a brief history of social advertising.
Here are our top 10 Twitter stories of the week.
When you Like or follow a brand on a social media channel such as Facebook and Twitter, what is the thing that they do that you hate the most? Disruptive Communications asked more than 1,000 UK consumers what was most likely to damage their opinion of a brand that uses social media, and discovered that poor spelling and lousy grammar was the worse offence, with 42.5 percent citing this as their biggest turn-off. “Salesy” updates (24.9 percent) and posting too frequently (12.8 percent) were also negatives for some customers.
Pew Internet have updated their data that shows who is using Twitter and other social media sites. As we noted yesterday, 18 percent of online U.S. adults are now active on Twitter, up a full two percentage points from February of this year, and more than double Twitter’s total user base in November 2010. But who are these people? According to Pew’s findings, the typical Twitter user is an 18-29 year-old educated minority with a well-paying job, and slightly more likely to be male than female.
When you’re new to social media, setting up your Twitter or Facebook profile can be a little overwhelming. The basics of your account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business. This is true for veterans, too. And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and those images. Where on earth do you begin?
What do you do when you have a problem with a brand’s product or service? You go online, right? You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.
Almost three-quarters (72 percent) of online adults in the U.S. now use social media, suggests new data from Pew Internet. This represents a significant rise from when Pew first carried out this research in February 2005, when just 8 percent of online adults were active in social channels.
Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.
Have you heard? Social media is changing the world. In business, brands are using platforms such as Twitter and Facebook to raise awareness of product and services, drive engagement and boost website footfall and sales. Increasingly, they’re also using these channels for customer service, with firms that excel in this area often enjoying a trickle-down effect on their bottom line.
Digital detox vacations have surged in popularity lately, yet 57% of people would not give up social media on vacation even for a 25% discount on their hotel stay. If you fall into the latter category, you might want to take a look at booking a stay at what is likely the world’s very first Twitter-themed hotel: Sol Wave House in Majorca, one of Spain’s Mediterranean Islands.
A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies. The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.
Do we share too much online? Nine in ten adults think we do, and when you look at the statistics it’s hard not to agree. Millions write status updates each and every day about their health, love life and alcohol use, and a startlingly high number of folks tweet and Facebook whenever they leave their house.
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(Twitter image via Shutterstock.)
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