Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the pros and cons of using social media in education, how marketers are using Twitter in their campaigns in 2012, a social media salary guide, how the Super Bowl set some new Twitter records and news that both Sky News and the BBC are clamping down on how their reporters can use Twitter.
Here are our top 10 Twitter stories of the week:
Social media is playing a significant role in the education system, with many schools and universities eager to adopt the use of these tools in the classroom. Managed correctly, these channels can be a great boon for students. But poor understanding of the medium can result in a low level of maintenance and interaction, which can be detrimental to student satisfaction and engagement rates. Bottom line? The best practices for the use of social media are as relevant in education as they are in business or anywhere else – do it properly, or don’t do it at all.
Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.
Do you want to work in social media? You’re not alone. As the business booms, so too does the range of roles and responsibilities within the field. Copywriters, bloggers, specialists, community and PR managers, strategists and marketers – there’s a little of something for everyone.
The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter. The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.
Journalists for the BBC have been told not to tweet breaking news before they’ve filed a story, as it would slow down the process of getting newsworthy stories into the BBC’s newsroom.
65 percent of 16-24 year-olds in the UK rate social media as their favourite hobby, ahead of watching television, reading and playing video games, says a new study. One third of this group spent upwards of three hours at a time using Twitter, Facebook and other social networking sites, in a variety of locations, and 6 percent of those surveyed spend more than eight hours each day using social media.
In an email sent out to staff yesterday, Sky News has banned its journalists from retweeting or sharing information from any Twitter users who are not employed by the broadcaster, reports The Guardian. This includes rival reporters, with Sky News employees being told to “stick to your own beat”, and refrain from tweeting about topics that are unrelated to their work from their professional accounts.
Brazilian authorities are pretty peeved at Twitter. Apparently, users are tweeting to warn each other of traffic checkpoints, radar guns and other safety precautions on the roads – and this has made Brazil mad enough to sue the company for facilitating certain law-breaking accounts.
The Communications and Information Minister of Indonesia has said that anyone found tweeting content that violates the law could face between 7 and 12 years in prison.
How well can you resist your desires? Apparently, if they include checking your @mentions and sending out profound thoughts in 140 characters or less, they’re extremely hard to resist. A new study has been released that suggests that Twitter, email and other online communication is more addictive than cigarettes, alcohol or sex.
Also this week:
- The UK Supreme Court plans to tweet about cases to increase transparency
- Marilyn Monroe is now on Twitter
- The #TwitterJokeTrial heads to the high court
- Twitter’s employee count is now up to 833
- How do lawyers use social media?
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