Yesterday afternoon, Twitter introduced a new program called #CreativeFavorites, honoring “great creative work done by advertising agencies on Twitter.”

Moving forward, the Twitter Advertising team will start regularly featuring innovative campaigns, along with the creative agency teams behind them, on the Twitter Advertising blog.

The inaugural Twitter #CreativeFavorites honor goes to BBDO New York for their #lowesfixinsix campaign, a series of useful Vine videos for Lowes.

Read the full case study here.

Want to submit a Twitter campaign that deserves to be honored? Click over to the submission form.

Note: CNET News wrote an interesting piece on why the new #CreativeFavorites program might just be a play to “flatter the Mad Men types” in order to drum up more advertising dollars on Twitter. Give it a read!