AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Time Spent Using Social Media Declines In The UK (Still 22% Of All Online Activity) [REPORT]

You probably already knew that social networking was popular in the United Kingdom, certainly if you live there, but until now you might not have been aware just how much time is spent using platforms such as Twitter and Facebook in the UK.

A new study from Experian has revealed that 22 percent of all time spent online by adult UK internet users last year involved social media, equating to a heady 13 minutes in a single hour.

However, impressive as this statistic is, overall UK usage of social network sites is actually down three percentage points from 2011, where it tallied 25 percent of time online. Entertainment (15 percent of all time), shopping (10 percent) and news (5 percent) rounded out the top four most-popular online activities for UK users, and, conversely, are all up year-on-year.

Additionally, the UK’s stats fall short of other regions, with Australia (24 percent of all time spent online) and the U.S. (27 percent) spending the most time using social platforms.

(Source: eMarketer.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!