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Back to Basics: What Is Marketing on the Web? [INFOGRAPHIC]

Sometimes it’s beneficial to take a step back from all the data, campaign analysis, and social strategy brainstorming to reassess what it is those of us who work full time in social media are actually doing, and why.

In an effort to spell out the basics of digital marketing, social video firm VideoExplainers created the infographic below – a worthwhile refresher for even the most advanced social media marketers.

(Infographic via VideoExplainers, image via Shutterstock)

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