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How To Pitch: The Root

Look at news through an African-American lens for this heralded site.

- July 8, 2014
The information in this article is current and accurate.

Circulation: 1.6 million
Special features: The Root 100, honoring the 100 most influential African Americans, runs every fall.

Background: There was never really a legitimate excuse to be out of touch with the goings-on in African-Americana, what with the wealth of newspapers and magazines at our fingertips. But ground was truly broken when The Root was born in 2008 -- and it has since been a juncture of news, analysis and commentary from a thoughtful black perspective and a go-to for credible info in the online space. The joint brainchild of Harvard University ...

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