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Scrubs Magazine Doesn't Give Their Writers Health Care

scrubs-cover-Premiere22.jpgWe are more than aware this is an unfair question. Does Scrubs Magazine, a glossy for nurses give their staff health bennies?

Yes, we've heard the news about the media industry taking a giant hit the past couple years.

But it's a magazine about health care providers. For the longest time Wired only accepted pitches via - wait for it - snail mail. Which is like having to pass a drug test to write for High Times. So that's why we were curious.

Dayna Macy of Mind Over Media tells FBLA, "There actually are no staffers at Scrubs. Mind Over Media, the media development company that created it, is virtual. MOM is based in LA and is headed up by magazine industry veterans Amy Rappeport and Susan Gates. Their team is all freelance, pulled from the best/brightest/most experienced from New York to SF and LA."

Previously on FBLA: Scrubs Magazine Launches

Entertainment Weekly Staff Cuts Felt In L.A.

200entm.jpgThe Business Insider is reporting that 11 employees have been laid off at Entertainment Weekly, 2 of which were from the magazine's Los Angeles bureau. According to their unnamed source, the cuts include "four on the editorial side and 7 on the business side."

Entertainment Weekly is owned by Time Inc., which has estimated the elimination of 400-500 employees by years end. Today also brought layoffs and buyouts to Time Inc. publications Essence and People, and Fortune Small Business was shuttered altogether.

Found via LA Observed

Scrubs Magazine Launches

scrubs-cover-Premiere2.jpgScrubs the magazine geared specifically for nurses has debuted with their first issue.

All we want to know is if the staffers have an employee health care plan. And by staffers we mean "bloggers." We'll keep you updated.

Here's the press release in its entirety:

Scrubs (scrubsmag.com), the First Lifestyle Magazine and Website for Nurses, Premieres November 2009

Los Angeles, CA (November 3, 2009) - Scrubs Magazine (scrubsmag.com), the first lifestyle magazine and website for nurses, premieres November 15. The magazine, with a paid circulation of 350,000, will be sold in more than 1,500 nursing apparel stores nationwide. Strategic Partners, Inc. (SPI) - the leading nursing apparel and footwear company in the United States and manufacturer/distributor of scrubs under the labels of Cherokee, Disney, Baby Phat, Skechers, the NFL and others - is the founding sponsor.

"There are almost three million RNs in the United States, making nursing one of the largest segments of the U.S. workforce," says Michael Singer, Chief Executive Officer of SPI. "Healthcare is one of the few sectors of the economy adding jobs.* Scrubs and scrubsmag.com are perfectly positioned to reach this growing and thriving market."

The rest after the jump...

continued...

Time Mag to California: Swoon, You're So Awesome

1101030818_400.jpgMichael Grunwald at Time pens a fawning piece about how great California is:

Ignore the California whinery. It's still a dream state. In fact, the pioneering megastate that gave us microchips, freeways, blue jeans, tax revolts, extreme sports, energy efficiency, health clubs, Google searches, Craigslist, iPhones and the Hollywood vision of success is still the cutting edge of the American future - economically, environmentally, demographically, culturally and maybe politically. It's the greenest and most diverse state, the most globalized in general and most Asia-oriented in particular at a time when the world is heading in all those directions. It's also an unparalleled engine of innovation, the mecca of high tech, biotech and now clean tech.

Shut up. We would like our home prices to go down a little more before the word gets out about this place. Have some decency.

Marge Simpson In Playboy

210pbms.jpgWe have seen Marge Simpson's nipples and we don't feel good about it.

Marge Simpson is the cover girl for Playboy's November issue, the first time ever a cartoon character has graced the cover of the magazine. She wouldn't have been our first choice. It's a bit like walking in on your parents having sex. The racy pictures can be viewed online here - though be forewarned, they may scar you for life.

Playboy's CEO told the AP that the Marge pictorial is an attempt to attract younger viewers. We don't know what Matt Groening's excuse is.

Ruth Reichl To Write New Book About Condé Nast

Yesterday evening, former Gourmet editor Ruth Reichl told the New York Observer that she planned to write a book about publishing house Condé Nast:

"It's a very rarefied world," she said. "It was a world that most people - I had no idea that this particular world existed. I sort of think of it as 'Ruthie in Wonderland.' People are fascinated by the world. It's a life that is probably coming to an end."

What would change, we wondered?

"That kind of luxury that we all had is probably a thing of the past. The new business realities have changed the life at Condé Nast. I think print magazines as we know them will cease to exist."

Er, that's not what we wanted to hear...

Found via Romenesko

Monthly Magazine Ads Down Over 20% From Last Year

Being old-fashioned, we prefer our advertisements in the form of glossy magazine pages to the flashes and pop-ups of the internet. But things are not going our way. Erik Sass of Media Daily News reports:

October brought no relief for consumer magazines, with monthlies posting a 20.1% drop in ad pages compared to the same month last year, contributing to a total decline of 22% in the first 10 months of 2009, according to new figures from the Media Industry Newsletter.

Coming on top of a dismal September -- traditionally a big month for magazines -- the October numbers bode ill for any potential turnaround in the crucial fourth-quarter holiday season.

On the upside, we don't work for a monthly magazine.

The Dog Whisperer In Print

jpgmagcover.jpgLast year, as our economy was beginning to crumble, I was walking by a doggie boutique with my friend Randall. As we peered in at the couture collars and tutus for Shitzus, he predicted that the pet industry would be among the first victims of the recession. But I knew Randall was wrong. Certainly our country's deep bond with the canine species would help us get through these troubled economic times. We co-evolved with these beasts, they've stuck by our side through wars and famines, and they will see us through to a healthy stock portfolio, I just know it.

Cesar Millan seems to see things my way. The "Dog Whisperer" is launching a new magazine called Cesar's Way, and it hits newsstands tomorrow. The Wall Street Journal had a peek at the publication, and says it is:

filled with slick photos of celebrities such as Mariah Carey, Paris Hilton and Jennifer Aniston with pets in tow. Articles include "Can Your Dog Fix Your Marriage? Just Ask Jada Pinkett Smith" and "7-Day Doggie Detox."

Okay, so it sounds like utter schlock. All the more reason to think the mag will be a big hit. Wouldn't you rather look at pictures of puppies than read the Economist?

A GQ Cover-Up

200gqcon.jpgThis may be the best argument for non-profit journalism ever. Seems the weenies at Conde Nast have gone to great lengths to bury a story from the September issue of GQ critical of Vladimir Putin, likely for financial reasons. And they might have gotten away with it too, if it weren't for those pesky kids at NPR. David Folkenflik told the story of the cover-up on today's Morning Edition, and in an online article:

Conde Nast owns Vanity Fair and GQ as well as other publications, including Russian versions of GQ, Glamour, Tatler and Vogue. On July 23, Jerry S. Birenz, one of the company's top lawyers, sent an e-mail memo to more than a dozen corporate executives and GQ editors.

"Conde Nast management has decided that the September issue of U.S. GQ magazine containing Scott Anderson's article 'Vladimir Putin's Dark Rise to Power' should not be distributed in Russia," Birenz wrote.

He ordered that the article could not be posted to the magazine's Web site. No copies of the American edition of the magazine could be sent to Russia or shown in any country to Russian government officials, journalists or advertisers. Additionally, the piece could not be published in other Conde Nast magazines abroad, nor publicized in any way.

It wasn't just that there was no reference to Anderson's piece on the cover of this month's GQ, which featured a picture of Michael Jackson, a reference to tennis star Andy Roddick's wife and a ranking of obnoxious colleges and top drinking cities. At this writing, I cannot find any reference to Anderson's piece on the Internet.

Gawker has posted a copy of the article, and is working on a Russian translation. They are asking for volunteers to help them translate the article.

944 Launches in Two New Cities

944 LA Cover.jpg944 is opening a local bureau in two new cities, which means there are jobs in those cities, which means somebody is hiring, which means this is our happy post of the day.

944 MAGAZINE TO LAUNCH ATLANTA AND DETROIT EDITIONS ON OCTOBER 1

Lifestyle, fashion and entertainment magazine geared toward the hip, affluent set to add two new editions

to its portfolio of regional publications in the nation's leading entertainment hubs.

(August 25, 2009) — 944 Media, LLC ("944 Media") (www.944.com) has announced the launch of 944 Magazine editions in Atlanta and Detroit, to leverage its current media portfolio to nine regional publications in the country's premiere entertainment destinations. Slated for an October 1 launch date, 944 Atlanta and Detroit will hit the streets with a circulation of 20,000 in each market to total more than 280,000 audited magazines per month across the nation.

The rest of the press release after the break.

continued...

Previously

World of Warcraft, The Magazine

EW's Print Mag Takes the Viral Video to a New Level

PIB Reports Some Magazines (GASP) Are Doing Well

Southern Accents Magazine Folds

Cliche Magazine Launches and No It's Not a Joke

Sadly, Psychology Today Is Still Publishing

Marc Cooper On The Failed State Of California

Stiffed Freelancer Seeks Justice From Surface Mag

Life & Style Magazine is Bucking a Trend

Penthouse Mag Celebrates 40th Birthday With Collector's Issue

Editors Take on Sarah Palin's Speech

Forbes' The Most Influential Women In Media

Vibe Has Folded

National Enquirer Got One Right

Your Father's Girlie Mag Has A New Boss

Scott Flanders Possible New CEO Of Playboy

Cover Of New Yorker Created On An iPhone

Playboy is Looking for a Buyer

Carlos Mencia Killed by Cracked

Paste Almost Has Enough Money to Stay Intact

Buzzine's Interview with Dylan Brody

Editor-In-Chief Resigns From Los Angeles Magazine

Paste Asks for Donations to Keep It Together

LA Mag Pens The Definitive History of Mayor Tony's Terms

Slate's Double X Lauches Today

Miller-McCune Magazine Wins Two Honors

OK! Magazine Staffers Audition To Keep Thier Jobs

Business Mag Gets Shut Down...Not For Lack of Material, Of Course...

Rolling Stone Closes Full-Time San Francisco Office

Ocala Magazine Gets New Editors to Replace the Copying (Ahem) One

Bitch Magazine Wants To Have A Party At Your Place

Padma Lakshmi Gets Naked For Allure

Worth, A Magazine For The Super-Wealthy, Relaunches In The Middle Of A Global Economic Crisis

More Layoffs At Publishers Weekly

Forbes For Her

What's Your Water Footprint?

Spa Magazine Fest Blind Item

Rolling Stone Or Barely Legal?

James Ellroy To Appear In Playboy

This Month Marks the 15th Anniversary of Kurt Cobain's Death

Layoffs At Entrepreneur Magazine

Fast Company Pens a Happy (Read: Not Totally Depressing) Story About Media (Spoiler - It's NPR)

Genre Magazine Suspends Publication

Blender Magazine Is Dead

Read Matt Taibbi's Piece About the Financial Meltdown

A Fleshy Approach To Publishing

Ocala Magazine Editor Was Ctrl-C and Ctrl-Ving Her Way Through Her Job

Crain Communications Cuts 150 Jobs

Variety Cuts Back on Freelance Rates

Fade In Editor-in-Chief Speaks Out About TheWrap Story

George Wayne's Really Creepy VF Interview With Rachel Maddow

Something Shady is Going on at Fade In

Best Life Is Over

You Made The Beast's 50 Most Loathsome People in America List

Six Degrees Acquired by 944

Glamour Magazine Practically Giving It Away

Party: Like It's 1999

CRAFT Magazine Done With Print

Metal Edge and Metal Maniacs Go the Way of the Junk Heap, Get Crushed Into Cubes, Melted Down and Made Into Skull Rings For Posers

Curbed LA Catches Los Angeles Magazine in One Giant Correction

Men's Fitness Says Those Jeans Do Make Our Butts Look Big

Country Home Has Gone Out to Pasture

The Rumors of Harper's Death Have Been Greatly Exaggerated

The "Morbid Major Magazine Song" Yipee!

Newsmax Deck Of Weasels As Pitiful As That So-Called Publication

Wintour Out At Vogue: Don't Think So, Says Newhouse

Not Your Typical Power 40 From Details

Esquire Boys Hit It Big With TV Sale

Vanity Fair Comes Back With A Smaller, Better Edited Party

Obama, Jon Hamm and Leo DiCaprio Are GQ Men of the Year

People Magazine To Cut LA Jobs

First Family Becomes First Celebrities

O.C. Weekly Lists Picks

Time's Logic Is A Little Flawed

Wired: Blogs Are Dead

Newsweek is Finally an 'Elitist Liberal Magazine'

People Magazine Scandal

McCain/Palin Vs. The Magazines

Plenty To Get Owned By Al Gore?

New LA Mag to Launch in '09

HEEBs Take Over L.A.

Lucid Looking Lurid for Writers

Can Angelina Jolie's Uterus Save the Magazine Industry?

Sean Bonner: It's All GOOD

Playgirl Goes All Out....Online Only

FBLA's Interview With Editor Jonathon Feit

L.A. Times Eager for New Magazine

'LA': New L.A. Times Magazine To Launch

The Daily Show Tackles Cover Controversy

Good Morning FBLA Readers -- Get P.A.I.D.

Andy Borowitz Tackles Cover Controversy

Good Morning FBLA Readers -- Fist Bump

The New Yorker is Defending Political Humor?! Wow Are We In Trouble...

Best Liberals In the OC. All Three of Them.

Folio's 2008 Magazine Prediction's Half Way Point

With This Ring Relaunches

New Magazine for Singles -- the Launch of Singular

Anne Valdespino Named Senior Features Editor at Orange Coast Magazine

TV Guide Proves Summer Is Here

LAT Magazine Mockery Raises Dander

Read more on FishbowlLA >

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