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31 Percent of Adults Have Abandoned a News Outlet

According to Pew’s new State of News Media report, people have begun to notice the impact of cutbacks at media outlets. As a result of the layoffs and cuts that have become a regular occurrence in the industry, almost a third of adults (31 percent) have stopped turning to a news outlet for information because they’re dissatisfied.

The unhappiness was boiled down to two factors: Incomplete reporting and less stories. Among those people who said they had notice financial struggles in news companies, 48 percent said that they found stories to be incomplete, and 31 percent noticed fewer stories overall.

Other notable findings from the Pew report:

  • 450 of the nation’s 1,380 daily newspapers are going to launch or have already implemented some sort of paywall.
  • Digital advertising grew 17 percent in 2012. It now makes up 23 percent of the total ad market. That’s up from 20 percent in 2011.
  • All major news magazines saw newsstand sales plummet last year. Time got it the worst, as sales dropped 27 percent compared to 2011.
  • Ad pages at news magazines also dropped. Among those studied by Pew, The Week was hurting the most, as ad pages declined 24.5 percent.
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