A graphic on the Sonata website lays it out very clearly. The goal is to sync up Smartphone users and local merchants for a seamless, digital-to-door symphony.
“Evan has extensive experience, market know-how and vision in growing, championing and developing successful digital businesses,” said Sonata founder and CEO Alvaro del Castillo, CEO and founder of Sonata. “We are thrilled to have him on our team, and are confident in his ability to lead Sonata’s launch and successful expansion in the U.S. market.”
Krauss started his career in 1995 with agency.com and was previously with Shazam, where he helped oversee the development of the company’s second-screen advertising business. Retailers participating in Sonata only pay for hard, brick-and-mortar results; there is no upfront fee.