According to Facebook, Facebook is Fantastic

See that little Facebook “like” button at the bottom of this post? That tool, at least according to Facebook, helps increase traffic to media sites by 300 percent. Facebook integration helps keep people glued to websites too: Visitors using the Facebook tools stay on websites for an average of eight minutes longer than those who don’t use those tools.

And that’s just the beginning. Search Engine Land reports that Facebook helps media sites in a big way, increasing readers wherever that little thumbs-up tool appears. Some other stats:

• People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader
• ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins

Again, Search Engine Land was provided these stats by Facebook, so who knows how accurate they are. But they’ve got to be close, right? It’s not like Facebook has ever done anything that would make us not trust the company, right? Right.

Now go ahead. Click that like button.

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