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Wednesday Jul 01, 2009

Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith

mer.pngLast year, magazine publisher Meredith Corp. produced a report that revealed the rise of what Meredith dubbed "Gamma Women" -- influential and well-connected women who share and exchange information.

After identifying Gammas and touting their importance, Meredith is looking for ways to use its network of high-powered female readers as a marketing tool. Meredith, which publishes women's magazines like More, Ladies Home Journal and Better Homes and Gardens, estimates that its Gamma audience is 55 million American women strong.

So now Meredith has partnered with women's marketing network SheSpeaks to launch a new product that will take advantage of its Gamma network, spread word about products through Meredith's magazines and promote products and brands through word of mouth. This new marketing approach can be tailored for each specific product or brand, Meredith said.

continued...

Wednesday Mar 25, 2009

Europe Ad Sales Set to Plummet

adspending03.25.09.jpgThe United States isn't the only country to be hit by the advertising decline. According to media buying agency, Carat, Europe will see a seven percent fall in advertising revenue in 2009. That's a huge change from August, when the organization predicted spending would rise 4.8 percent year-over-year.

According to the report, Central and Eastern Europe — down 8.2 percent — will suffer more than Western Europe, which will only see a 6.6. percent drop-off.

Spain will be the individual country that's hit the hardest, watching at spending fall more than 15 percent. The UK should lose roughly seven percent of its revenue.

One bright spot is China. The agency predicts an increase of 4.6 percent, although this is significantly down from the 11 percent growth Carat foresaw in August.

The survey predicts United States spending to drop 9.8 percent.

Thursday Mar 12, 2009

Advertising News Keeps Getting Worse

down03.12.091.jpgIn December, analysts predicted advertising spending in the United States would fall 10 percent in 2009 and grow one percent in 2010. Just three months later, the picture has gotten even bleaker. Barclays Capital's U.S. Media and Internet group believes revenue will fall 13 percent and 1.5 percent during the same time periods.

Furthermore, Barclays analysts wrote that many media properties would be among the hardest hit.

We seem to be using this down arrow illustration a lot these days.

Monday Dec 29, 2008

Advertising Slump Not Close to Over

advertising12.29.08.jpgAdvertising revenue won't increase for at least another 12 months, says an article in Ad Age. In fact, we're currently in the midst of the worst downturn since dum, dum, dum The Great Depression, with spending projected to drop in three consecutive years.

Although the recession began in late 2007, advertising on a "a measured-media basis" didn't decrease until a couple months later, in March 2008. The outlook for 2009 is also gloomy, with watchers predicting even less spending. Not surprisingly, retail and auto advertisers were among the biggest culprits.

But there's some good news...

continued...

Tuesday Nov 25, 2008

A Sign of the Times: Esquire Struggling to Sell E-Newsletters Ads?

esquire11.25.08.jpg

The Internet advertising slowdown is here. Or at least this is what one might assume looking at Esquire's latest E-Newsletter. At the bottom — after trumpeting content on Esquire.com including some very cool Jeopardy questions — the email contains space that's clearly delineated for advertisements. So what's in the two boxes? More links to Esquire.com content.

Now granted, the newsletter is a relatively new product (although not that new), but even so, wouldn't you expect advertisers to be falling all over themselves for access to the magazine's presumably rich subscriber pool. The fact that the newsletter went unsold is a bad sign, and it's only going to get worse.

Monday Oct 27, 2008

The Silver Lining of the Advertising Slowdown

advertising10.27.08.jpgOver at Ad Age (via Silicon Alley Insider), Michael Learmonth discusses why the online advertising slowdown might actually be good for the industry. He speaks with a number of insiders who attempt to provide some positive news, even as the world burns.

Learmonth argues the real advantage will be that the market will have time to undergo some much needed correction. Money went so quickly to the online space that the talent and companies hiring the talent didn't have time to adjust accordingly. For example, executive salaries doubled to $300,000, well out-pacing what the employees were actually worth. The slowdown will provide a chance for companies to sort it all out. (Plus, on average it takes 2.5 times the number of staff to create a digital media campaign versus a traditional one. This is the type of fat that the industry needs to rid itself of and the slowdown offers a perfect opportunity to accomplish this task.)

Some other positives after the jump.

continued...

Thursday Sep 25, 2008

Party Like It's 2001: Ad Sales Plummet in Q2

39240-DownGraph.jpgTNS Media Intelligence reported that ad spending fell 1.6 percent in the first six months of 2008 compared with a year ago. More damningly, spending dropped 3.7 percent in the second quarter, the largest single quarter drop since 2001.

Not surprisingly, newspapers and radio were the biggest losers, falling 7.4 percent and 6.5 percent respectively. Television fell 0.4 percent. Network TV slipped 2.4 percent, while cable saw advertising rise 3.1 percent.

But the good news is we're on the rebound, right?

continued...

Monday Jul 07, 2008

$900 Million Later, We Have a Presidential Race

obama_mccainxx.jpgThe race between Barack Obama and John McCain is just getting started, but potential presidential nominees have already spent $900 million getting to this point (including $200+ million by Hillary Clinton and $100+ million by Mitt Rommney). That's a lot of money and is surely helping the flailing media community.

But wait, they aren't done. Obama is reportedly spending half a million per week in 16 different swing states, money that is helping his cause.

It remains to be seen whether the spending push comes too early, but if McCain — who's had money troubles in the past — thought Obama had loose purse strings way back in February, we can only imagine what he'll say going forward.

Wednesday Mar 26, 2008

Robert Scoble Speaks!

Our brother bloggers at PRNewser just posted a quite excellent interview with tech PR guru Robert Scoble that we recommend checking out. Scoble is currently in charge of new venture FastCompany.TV. A choice excerpt:

PRNewser: Well you do have your phone number on your blog, you drop it on Twitter, how does that work? How many calls do you get a day? Do you get a lot of prank calls from people?

RS: I don't get a lot of those calls, because the phone, it gives me your identity and if you call me I can call you back. So, if you call me with something idiotic, I can call you back at three in the morning and bother you too. So right there's that built in trust with the phone. I guess that's one way to contact me. I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it, say "hey!"

Scoble is speaking at the Mediabistro Circus as well.

Wednesday Mar 12, 2008

It's Urban Outfitters' Brooklyn...

0312urbanout.jpg

We just (unfortunately) live in it.

Urban Outfitters' advertisement for their new Brooklyn location (at Atlantic Ave. between Clinton & Court) just got our attention. First picked up by Sam Horine and quickly afterwards by our friends at Gothamist, it's one giant pile of WTF.

1. The L train runs nowhere near Cobble Hill. In fact, Google Maps tells us that the drive from Atlantic Avenue & Clinton Street to the nearest L stop at Bedford Avenue is 4.9 miles.
2. Paul's Boutique was in Manhattan, dipwads.
3. Couldn't you have gotten a better pic of DUMBO, err, Dumbo?
4, 5, 6....
852. The design sucks. We could do better on a PD analogue of Pagemaker at 2am after three tumblers of Wild Turkey 101. Really.

This is why sometimes we fantasize about moving to Bay Ridge or Midwood and just watching New York's incoming creative field types kill each other off from the comfort of an old man bar. It's tempting... and besides, the pizza there is better anyhow.


Previously

Adventures In Traumatic Advertising: Anthony Bourdain Edition

Adventures In Bad PR: Ty Cobb Edition

Barack Obama Buying $700k+ In New York Ads

Adventures In Poorly-Advised PR Swag

Rudy Giuliani: Now Advertising In Spanish

Judging Equinox's Sex-Themed Ads

PR Newswire Acquires Hispanic PR Wire

McDonald's New Viral Marketing Campaigns

No More Mental Health Ransom Ads

They Do Advertising Differently In Israel

Cookiemaker Launches Social Networking Site

They Do Advertising Differently In Queens

New Television Technology To Give Advertisers Headaches

Why Are There Hidden Messages In The New Louis Vuitton Ad?

Advertising Words Of Wisdom

Nazis + Real Estate Advertising = Huh?

Wheel Of Fortune: Your Granny Watches It, Advertisers Love It

CNN's New Blog Advertising Approach

Sex Pistols Retain Ability To Offend Canadians

Flight Of The Conchords Get Their N.Z. Billboard

Robert DeNiro: NYC's Newest Cultural Ambassador

Adventures In PR: Hooters Edition

UNICEF's Blackface Faux Pas

Bourne Ultimatum Advertises On Matt Damon's Apartment Building

Simpsons Movie Marketing Machine Pisses Off Pagans

Reebok Forgets The 'R'

Bloggers Succumb To 'Kwik-E-Mart' Ploy

NBC Wants To Know What You Think — Literally

Which Two New Yorkers Have Jerry Orbach's Donated Eyes?

Fox Bans Condom Ad, Forgets Carl's Jr.

Print Advertising Awards Presented Digitally — With Virtual Clapping

'I'm a Mac, I'm a PC,' U.K. Style

Gay Press Report: Gay Ad Spending Growing Three Times Faster Than Straight Media

'The Mad Dwarf And The Nympho Schizo'

'Hillary 1984' Attack Ad: 'Brilliant'

Does Mike Tyson Know He's Appearing In A Supreme Ad?

(RED)Faced: AdAge 'Sucks Hard'

Gay Marc Jacobs Ad Causes Good Stir

Burt Reynolds Airbrushed For SI Ad

Aqua Teen Guerilla Ad Creator: 'Signs Were Never Designed To Scare People'

'Unruly Julie' Wants a Job

GM Recalls Robot Suicide Ad

Smell This, AMNY: Metro To Offer Scratch-N-Sniff Ads

Super Bowl Media Recap: The Ads, Prince Sucked

Scott Donaton Named AdAge Publisher

Is Page A2 Of The Times Really That Funny?

'07: The Ad Carnage Continues?

Nathan's World Famous Marketing Copy

Times' Ad Wizards Use Arrow To Point Out Coffee Cup

Yahoo Puts Rishad Tobaccowala In Wacky T-Shirt, Calls It An Ad

Ave. A | Razorfish Move Into Google's Old Offices

Bill O'Reilly Boycotts O.J. Book, Fox TV Sponsors

Rejected Corporate Names For New Mets Stadium

No Shea?! Citicorp Buys Rights To New Mets Stadium For $20M

Terry Richardson Pimps Self For Uniqlo

Smell Like Derek Jeter

Sausage With the Marketing Bigwigs

Nude Kate Moss Stops Traffic On Lafayette

R/GA C/EO: 'How Did Yahoo Begin Looking Old And Rupert Murdoch Begin Looking Young?'

American Apparel's Halloween Logic

Christopher Guest Resurrects Spinal Tap Character For VW: Cool Or Sad?

Ex-Met Manager Valentine Pitches 'Bobby Burgers' In Japan

Knicks Tout 'Hustle' In New Ads

Yo! Get All Up In Dis Poynter Diversity Fair

Eddie Vedder, Soaking Wet, On Side Of Bus

The New Face Of Chanel: Cat Power

Borat Damage Control: Kazakhstan Takes Out 4-Page Times Ad

OMMA Notes: 'This Is Going To Explode'

Tobaccowala OMMA: 'Users' Are 'Crap'

Oh My OMMA

Google Party At Hiro: No Good, But Plenty Of Ad Dudes

New York Times Opens Branded Bookstore At LaGuardia; CNBC Newsstand On The Way

Ad Women Drink, Gab

James Blake Takes a Bath

Life Cover Channels Paltrow I Am Africa Campaign

FishbowlNY's 12 Step Program For Supermodel Stardom: Kate Moss, Circa 2006

Olive Garden Running Out Of Marketing Ideas

At The End Of The Day, Study In Hot Pursuit Of Popular Press Clichés Reveals Low-Hanging Fruit

Sierra Mist Airport Screening Commercial Now Soaked In Terror Plot Irony

SalesRants #11: What Ever Happened To The Three-Martini Lunch?

ConEd Ad Tagline 'Disastrously Ironic'

SalesRants #9: Nigerian Government Officials, Horny Housewives and a BlackBerry

Claudia Schiffer Shills For Germany In Grand Central Terminal

ScarJo To Become New Face Of Reebok; LiLo Still Awkward Face Of Birthday Parties

Al Roker Acknowledges Heavy Sumo Stunt; Flacks Exchange Giddy BlackBerry Messages

Heavy.com To Launch Heavy News; Condé Nast Cafeteria Bans Live Sumo Press Tour

The Week in Media Video: Wes Anderson | CNN Can't Pull Trigger On 'War' | Polite Critique Of Yankees' Announcers | Bush 'Sh*t' | Stone's WTC

Cosmo's Search For Media Men Excludes Writers, Editors — And Just About Everybody Else

SalesRants #8: All Sizzle and No Steak

Wall Street Journal To Get Front-Page Ads

Media In Heat: How Cool Was It In Your Office Today?

Mets Third Baseman Goes To Bat For Faith Healer

SalesRants #7: 'I Could Really Give a Sh*t, To Be Honest'

VNU Lays Off 'Week Staffers

Endless Summer Media Preview #4: Mediabistro Staffer Edition

$170M Short, Ad Campaign Launches For World Trade Center Memorial

SalesRants #6: 'Private Equity Guys Are As Gentle As 18th Century Proctologists'

Absolute Editor Exits For New Agency

Upfronts Are 'Closed': What Really Happened?

Endless Summer Media Preview #3: Michael Eisner 'Sucks the Will to Live' Out of Studio Audience

Read more on FishbowlNY >

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