The New York Times is reporting that Arianna Huffington has “taken several of its business functions out of AOL and under her control.” From now on, the technology, business development and marketing and communications entities had been a part of AOL will report to Huffington. To help the Huffington with her new responsibilities, Lauren Kapp, NBC News’ Senior Vice President of Marketing and Communications since 2010, is coming aboard as Huffington’s director of global strategy and communications.
Why all the change? So that The Huffington Post can add even more sections and even more sites. Yes, seriously. HuffPo, which already adds a vertical every 37 seconds, is going to grow even larger. If Huffington doesn’t stop, eventually the Internet will be nothing but a collection of HuffPo sites. Goodbye Gmail, hello HuffMail. Goodbye ESPN, hello HPSN. Goodbye Facebook, hello HuffFacePoBook.
This is a very real and very scary problem. The world doesn’t need a HuffPo website for every single goddamn thing ever. Have mercy on us, Huffington. Please.