Glamour magazine, Condé Nast’s best seller off the newsstand, dropped 17 percent in newsstand sales through the first four months of the year, according to the Audit Bureau of Circulations Rapid Report, WWD reports. This is a serious problem: with its $3.99 newsstand price, Glamour is down about $1.5 million in newsstand revenue alone for the first third of the year.
Cindi Leive told WWD that the newsstand drop is “no secret” and her editorial team is “1,000 percent focused on it.” And what is their strategy? Focusing on the cover girl, it seems. Last year, Glamour had its best-selling issue of the year with Lauren Conrad on the cover. This year, their best seller was Kim Kardashian. Will Blake Lively on the cover turn it around? “I have hopes that Blake Lively’s nude picture scandal will put her over the edge,” said Leive. Then she added, “Just kidding, Blake.” But maybe she isn’t.