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Brandweek, Mediaweek Prepare to Fold Into Adweek

We mentioned this back in February, and now it appears to be happening: Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week.

On both of the magazine’s sites, the following statement appears:

In the upcoming weeks, Brandweek.com [or Mediaweek] will become part of the new, completely redesigned Adweek.com. You’ll still get the brand marketing news you seek out here, but in an enhanced site with an unmatched user experience. Look forward to exclusive content, more video and new interactivity – coming soon!

Despite that exclamation point, Media Decoder says the changes will sadly bring some layoffs.

A moment of silence for the fallen trade pubs, please.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.