We mentioned this back in February, and now it appears to be happening: Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week.
On both of the magazine’s sites, the following statement appears:
In the upcoming weeks, Brandweek.com [or Mediaweek] will become part of the new, completely redesigned Adweek.com. You’ll still get the brand marketing news you seek out here, but in an enhanced site with an unmatched user experience. Look forward to exclusive content, more video and new interactivity – coming soon!
Despite that exclamation point, Media Decoder says the changes will sadly bring some layoffs.
A moment of silence for the fallen trade pubs, please.