Buzzfeed Grows Again, Adds Tech Vertical

It’s getting to the point that it’s difficult to keep up with how much Buzzfeed is expanding. It started in December when the site added Ben Smith to be its new Editor-in-Chief, then continued when Doree Shafrir joined as Executive Editor earlier this month, and now there’s more news: Matt Buchanan, a veteran of Gawker’s Gizmodo, has been added to the team.

According to All Things D, Buchanan will be in charge of Buzzfeed’s new tech section. Joining him is John Herrman, who most recently worked at Popular Mechanics, but is a former Gizmodo editor as well.

Buchanan said the chance to be part of something completely new was enough to lure him away from Gawker Media. “It’s an opportunity to build something completely new on a really exciting platform, which, even though the hallmark of Gizmodo is the immense freedom we all have, you know, the one thing I can never get here is the chance to do it all from scratch,” Buchanan told All Things D. “And to do something that’s different from what a lot other tech sites are doing, I hope.”

If you think this is it for Buzzfeed, you’re wrong. Smith said there will be more, so we’ll try to not blink and catch it all.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.