TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Condé Nast Nets 242,000 Digital Subscribers Since Introducing Apple’s System

Maybe Apple’s subscription system is a good thing after all. It has been for Condé Nast, at least. The company has drawn 242,000 digital customers in the six week period since introducing Apple’s subscription method. A big part of that appears to be The New Yorker’s iPad edition, which has garnered praise for its simplistic approach.

Monica Ray, Executive Vice President of Consumer Marketing for Condé Nast, says that the numbers provide a reason to feel optimistic:

We were at the forefront of introducing digital subscriptions, and the results have been encouraging―better than we could have imagined in many cases. The digital counts are increasing every day, and while this represents a small portion of our subscription circulation, we find it incredibly promising, especially given the short time we have been marketing subscriptions.

Once again, it sounds as if Steve Jobs knows best. Now, who wants to convince him to lend the government some money?

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!