The results are in and it’s official: America likes boobs, no matter what. According to The New York Times, Time’s provocative cover featuring a woman breastfeeding her son was its best-selling issue so far this year. “We had a cover that captured lightning in a bottle,” Richard Stengel, Time’s Managing Editor, told the Times. “It’s obviously a story that hit a nerve.” Not only did the issue fly off the shelves, Time doubled the number of subscriptions it sold in a typical week.

Time also did well digitally. After the bizarre issue debuted, four out of the top five searches on Google were related to the cover. It kicked up a social media storm as well. In the eight days since the breastfeeding cover’s release, Time had over 50,000 mentions on Twitter and its Facebook page had received over 43,000 likes.

With all this attention Time garnered, magazine fans can expect the “Hey look at this crazy shit!” cover trend to continue. We suspect that even when people complain about the glossy fronts, they’ll secretly be happy. As long as there are boobs, that is.