TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

For the First Time in 98 Years, Audit Bureau of Circulations Changes Name

The Audit Bureau of Circulations (ABC) has had the same identity for 98 years, but today that’s changing. The ABC is now called the Alliance for Audited Media (AAM), in an effort to “more accurately portray its evolving leadership in media verification,” according to the organization.

“The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change,” said Michael Lavery, president and managing director of the AAM. “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media.”

Along with the name change, the AAM has a new logo and revamped sites in the United States and Canada.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!