Josh Rucci, a former Getty Images executive, has joined Bloomberg LP as global head of content sales, a new role at the company. Rucci had been with Getty Images for the past five years, most recently serving as senior director of media and broadcast for the company’s London office.

“We are pleased to welcome Josh at this important time for Bloomberg, as we continue to sign important new deals with publishers and clients,” said Susan Vobejda, general manager of Bloomberg Media Licensing and Distribution, in a statement. “Josh’s expertise and strong history in content sales make him an ideal fit as we expand our media licensing and distribution deals globally.”

At Bloomberg, Rucci will continue to be based in London and report to Vobejda.