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Lance Ulanoff Leaving PCMag.com, Dan Costa Upped to Editor-in-Chief

After 16 years with the PCMag — first in print and later solely online — Lance Ulanoff (left) is leaving the Ziff Davis brand for “other interests.”

Dan Costa, who has been Executive Editor of PCMag.com, is being upped to Editor-in-Chief as well as Senior VP of Content for Ziff Davis. Costa will also continue to oversee the PCMag Labs.

Costa (right) joined PCMag in 2005 as senior editor. Before that, he was Editor of the CNET Fortune Technology Review, managing editor at Workstationplanet.com, and columnist at Computer Shopper.

“It’s an honor to take on leadership of one of the most trusted and valued media brands in the tech category,” said Costa in a new release. “I look forward to building upon our current success of being the consumer’s primary source for timely and reliable information about new products and new technologies.”

After 27 years in print, the January, 2009 issue of PCMag was the final edition. In February of that year, the brand went 100% digital. In the last year alone, the Ziff Davis network of sites is boasting +75% growth in Visits and a +48% increase in Page Views

More in the press release after the jump…

New York, NY (July 12, 2011)—After five successful years as Executive Editor, Dan Costa will be promoted to Editor-in-Chief, PCMag.com and Senior VP, Content, Ziff Davis. Costa, who will be only the sixth person to hold this position in 29 years, will continue to oversee the renowned PCMag Labs, providing high quality testing and reviews that consumers relish and rely on for product information. Costa succeeds Lance Ulanoff, who is leaving the company after 16 years to pursue other interests. The announcement was made by Steve Horowitz, Chief Operating Officer, Ziff Davis, Inc.

A prolific technology journalist for 17 years, Costa began working at PC Magazine in 2005 as a senior editor, covering consumer electronics. His most position with Ziff Davis was Executive Editor, Reviews. Previously, Dan was Editor of the CNET Fortune Technology Review, managing editor at Workstationplanet.com, and columnist at Computer Shopper. His articles have appeared in various publications and Web sites, including Digital Life, CNET, Tech Living, LabRat, Blender, Budget Living, Publisher’s Weekly, Mobile Computing, Parent & Child, Time Out New York and FoxNews.com.

In the last year alone, the Ziff Davis network of sites, including PCMag.com, Geek.com, ExtremeTech.com and LogicBUY.com has experienced sharp audience growth, with a 75% increase in Visits and a 48% increase in Page Views. Growth has come from all sources, including organic search, direct/bookmark, social, mobile, as well as repeat visitors.

“Dan’s understanding of the trends and technologies shaping the world is unmatched and he has a gift for explaining them to tech and non-tech audiences alike,” Horowitz said. “We are thrilled to have him assume one of the most important and influential editorial positions in our industry.”

“It’s an honor to take on leadership of one of the most trusted and valued media brands in the tech category,” said Costa. “I look forward to building upon our current success of being the consumer’s primary source for timely and reliable information about new products and new technologies.”

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