Apart from the fact that “T on Tumblr” just sounds cute, why did the Times venture forward on the popular blogging platform with their fashion magazine first?
According to The Cutline, part of this has to do with the fact that Tumblr has “a highly-active fashion community,” which make sense, considering sharing photography is a strength of the platform. When Vogue‘s Tumblr launched earlier this year, Mark Coatney, Tumblr’s resident media liaison, said it racked up more than 1,000 followers in its first day.
If you want to see a very dapper photograph of David Beckham (of course you do) we suggest you check it out.
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