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Newsweek’s Challenge: Getting Subscribers to Go Digital

When Newsweek shuts down for good in a couple months, it has one big question to answer: What in the world is it going to do with all the print subscribers? The idea, of course, is to get those people to sign up for tablet subscriptions.

“Our plan is to pro-actively communicate online and in print to current print consumers to present the option for the digital version,” a Newsweek/The Daily Beast spokesperson told The New York Post.

While we love the iPad experience, but getting readers to make the change is much easier said than done. People who subscribe to a magazine do so because they love the printed version. Without the magazine, they might be willing to venture to the web, but we doubt there will be many who want to be a tablet subscriber.

Time will tell if Newsweek can make its case for the tablet, but it seems more likely that those print subscribers will be lost forever; along with the magazine.

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