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Newsweek Stops the Bleeding

We know you were probably freaking out. You probably went to bed last night thinking, “It’s already Wednesday and FishbowlNY hasn’t posted anything about Newsweek. This isn’t good! I need my fix!” Well, have no fear, we’ve got something for you today. Adweek is reporting that for the first time in a year, Newsweek’s ad pages are flat. The magazine had 52 pages for July 2010, and it has 52 for this issue.

That’s good news for the magazine, which has been hurting for a long time. Ray Chelstowski, Newsweek’s Publisher, credited the July issue to new advertisers and increased non-subscriber sales:

With a 25 percent rise in newsstand sales, we’re thrilled to be where we knew Tina [Brown, editor] and the team would take the magazine at this point in the year.

Obviously Newsweek has a long way to go, but this is one small step in the right direction.

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