Nick Denton, the man behind the Gawker Media empire, schooled some people today. Pay attention now, students.
The First Lesson: Headlines 101, Bitch. Denton sent a memo (as in, posted it on Gawker) that said the company’s writers were too long-winded with their headlines. Beginning tomorrow, all Gawker posts must have headlines of 70 characters or under. Or else!
“Our wordy headlines are a growing disadvantage,” wrote Denton. “That’s why from tomorrow we’re going to warn you in the Kinja editor to keep your headlines below 70 characters — and we’re going to only display 70 characters on the front page even if you go longer.”
The Second Lesson: Google 210, Mothef*ckers. The savvy Denton noted that the reason for the headline change was that Google cuts headlines off at 70 characters, and pieces with longer headlines won’t get as much traffic as shorter ones. ”Google demotes search results that don’t get clicked on,” the media maven explained.
Class is dismissed, fools.